Write Your Marketing Plan in a Day with Nancy and Me

Nancy Schwartz and I have been talking about doing this for what seems like years now, and this October it’s finally happening. We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who…

Smart Ways to Make a Small Marketing Budget Go Far

At Noon Eastern today (9:00 a.m. Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “Smart Ways to Make a Small Marketing Budget Go Far.” It’s part of my Virtual Book Tour. You’ll be able to review the transcript even if you can’t make the chat live. Watch later today…

Tips for Writing Facebook and Twitter Updates

You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils…