Rough Draft of a Nonprofit Social Media Policy

During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…

Does Your Social Media Policy Let Staff Be Real?

I’m putting together a new webinar called Creating a Social Media Policy for Your Nonprofit (it’s on Wednesday, April 28 at 1:00 p.m. ET). As I’m thinking about the variations I’m seeing in social media policies, I’m measuring them up against what I’ve been using as the “good nonprofit marketing through social media” yardstick: Does…

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.”  Here is the slide deck.  It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point…

Creating an Online Marketing Strategy in Two Hours at #10NTC

Last week at the Day of Service at the Nonprofit Technology Conference in Atlanta, I met with Executive Director Megan Anderson and Volunteer Coordinator Courtney Hodges of the Furniture Bank of Metropolitan Atlanta. Each year, the NTEN community helps scores of local nonprofits in the conference’s host city, and this year I signed up to assist…