Antionette Kerr is a nonprofit leader, media correspondent, author, publisher and lover of spoken word. After more than a decade of serving as an executive director, her passion for storytelling led her to return to the world of nonprofit writing, consulting and publishing. She is the co-founder of Bold & Bright Media and co-author of Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's World.

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as…

Expert Advice about Online Newsrooms, Part 1: Great Content

Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and…

Inclusive Conversations: Are You Tired of Fake Equity?

Is your organization’s equity fake AF? Vu Le of Nonprofit AF  breaks it down in Is Equity the New Coconut Water? “Honestly, it’s really refreshing that everyone is talking about equity; as refreshing as an ice-cold carton of organic coconut water. Equity is about restoring balance to the world, and is that not what our field…

Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

A lot of my peers grew up watching the popular 90’s sitcom FRIENDS. But not me. I refused to watch because the characters lived in a diverse community in New York but looked nothing like the melting pot that I knew existed beyond their famous apartment building (Please don’t go there about Ross’ black girlfriend).…

Inclusive Conversations: Confrontation versus Conversations

Two weeks ago, my college friend Kim Pevia and I led the second webinar in The Inclusive Conversations series called How to Talk to Your Boss (and co-workers) about offensive communications.   It was all about how to stop ignoring “The Crunch,” have difficult conversations in the office, and promote a more inclusive environment. We think that…

Inclusive Conversations: Moving Beyond the “Crunch”

Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.” I’ve dubbed it “challenging” or “messy,” but the image of the “crunch” resonated. “You know the moment when it happens,  you feel…

Inclusive Conversations: Don’t Call Them That!

I had been asking around, researching, and interviewing nonprofit friends about inclusive language for the upcoming webinar Don’t Call Them That: Language that Divides, well before the most recent national controversy. Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors…

Inclusive Conversations: Make a Statement of Inclusion for 2018

Antionette Kerr is back with us today for another post in the series we are calling “Inclusive Conversations.” It’s all about cultural competency and how communications staff can not only be more inclusive and therefore effective in their communications work products, but also lead these conversations within their own nonprofits.  Stay tuned for much more…

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on…

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications. ~Kivi When people think about cultural competency, they tend to talk in terms of race,…