Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list…

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

“What if the answers to nonprofits’ fundraising challenges were already all around us?” – FUNDRAISING BRIGHT SPOTS Successful fundraising isn’t just about money. It’s about relationships. The orgs that understand this have happy, repeat donors. So who’s doing well with individual giving? FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual…

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change? Lots! Here are 5 tools and resources you should consider to…

4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off

Want to get your supporters pumped? Try a “Share Your Story” page on your website. A “Share Your Story” page gives you an ongoing (or short term) opportunity to collect inspirational stories that support your mission, move decision makers toward change, and motivate donors to give to your cause. “Share Your Story” shows supporters that they matter, …

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about…

3 Reasons to Invest in Your Monthly Giving Program

How many of your donors came back last year? Do you know? If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey, the answer is….not enough. Retention rates are pretty abysmal in the nonprofit sector, hovering at 43 percent for the past two years. So, how can…

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.) Watching or not, film will be the center of…

New Report Sheds Light on How NGOs WorldWide Use Technology

Not too shabby, North America. A new research project by the Public Interest Registry and Nonprofit Tech for Good surveyed over 2,700 non-governmental organizations (NGOs) worldwide to gain a better understanding of how NGOs used technology to communicate and engage supporters and donors. According to the report, North American NGOs are ahead, albeit sometimes just…

So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

OK, online fundraisers, nap time is OVER! The December fundraising season has come and gone. Some of you may still be crunching the numbers. Others may be on to the next campaign. Either way, it’s time to talk results. What worked? What didn’t? What did we learn, and how will we apply it to future…

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…

#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day

Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday. According to the Case Foundation, which set out this year to measure the collective reach of Giving Tuesday, total online donations processed on Giving Tuesday more than doubled from…

No Time For a Full Campaign? My 3 Must-Do Tactics for Your Year-End Online Fundraiser

Recently, a nonprofit communicator asked me, what are the top three things small nonprofits should do between now and the end of the year to boost online fundraising? If you are a Nonprofit Marketing Guide pass holder, be sure to check out the recording and slides for “The Beginner’s Guide to Planning a Successful Year-End…