The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions. Some about content, but a lot about mechanics. A good…

6 Things You Must Discuss In Your Year-End Online Fundraising Planning

December is coming. DECEMBER IS COMING! For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. Are you ready?    The first thing I always recommend in year-end fundraising planning? Have a brainstorm. What should you cover? Here are 6 elements to discuss and decide…

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Photo Credit: https://flic.kr/p/79pL7r Want to squeeze more mileage from a great fundraising or advocacy email? Send it again. Sending a fundraising or advocacy email again to non-responders — subscribers who did not open, click, donate or take action the first time — can sometimes raise as much, or produce as many actions, as the original send.…

7 Can’t-Miss FREE #GivingTuesday Resources for Nonprofits

Are you getting ready for Giving Tuesday? A little lost on where to start?  The good news is, so many organizations want to help you succeed (and, let’s face it, use their product, too), that there’s no shortage of help for beginners. From case studies to campaign planners, webinars to checklists, there’s a lot of free…

SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable. You can create your own lists or subscribe to lists created by others. Here’s the help section…

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use…

What Really Happened on #GivingTuesday Last Year? This.

Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? Nope. According to a new Giving Tuesday report by Blackbaud, Giving Tuesday has definitely made a dent in online giving. Take a look. Double-Digit, Year-Over-Year Growth in Online Donations Since 2012 Online Average Gift Amounts Exceed $100 for Most Organizations…

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end…

Hashtags for Every Day of the Week (Nonprofit Edition)

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic:   Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think…

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited…