I am the founder and CEO of Nonprofit Marketing Guide.

When There’s No Strategy in Your Communications Strategy

“There’s no there there.” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Watch today’s Facebook video for an explanation and some next steps. Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's…

Objectives for Your Nonprofit Communications Plan

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing…

4 Top Marketing Strategies for Nonprofits

Here’s another quick peek at the data coming in for the 2019 Nonprofit Communications Trends Report (take the survey here). This data could change, so if you are reading this after mid-January 2019, download the full report. For the first time, we asked about specific communications strategies. Not goals, not tactics, but strategies. Of our…

12 Communications Strategies for Nonprofits

You set goals, like these twelve communications goals for nonprofits, including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or…

Are You in Charge of Your Nonprofit’s Digital Transformation by Default?

If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting on digital transformation where the tech doesn’t work and someone asks for a fax. And the one where the boss talks about how important…

What Should You Measure? Ask These 5 Questions First

I just finished up our two-part webinar series on how to measure the effectiveness of your communications work. (If you missed it, All-Access Pass Holders get access to the recordings). Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it…

What Question Would You Ask 1,000 Communications Directors?

In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about communication team salaries, sizes, and budgets communications effectiveness how communicators spend their time communications frequency in different channels…

Need Something Like Canva But for Video?

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do . . . Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through.  I thought there had to be something much easier by…

Stuck in Endless Review Loops? Talk about the Levels of Editing

No doubt, you’ve struggled with some of these situations before: Program staff who are supposed to be reviewing for accuracy instead want to argue with your punctuation choices. Your executive director pulls the plug on an appeal letter right before the package is supposed to go to print because “it doesn’t sound like me.” Five…