I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work. Ever curious about what communications directors need, I asked two poll questions about where they felt they most needed more examples and inspiration for their own work product. Communications and…
Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to . . . Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters? Encourage donors to give more money? Get reporters…
I’ve noticed something, and I’d like to know if you’ve noticed it too . . . Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with…
When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated…
What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics. They give you more data than you need, and often don’t give you the information you really want without requiring a lot of data crunching on your part. Which website…
Don’t you just love it when you spend a meeting coming up with ideas, and then NONE of them go anywhere? Brainstorming is seriously over-rated — when you do it wrong, which is most of the time! Beth Kanter shares her tips here on how to do brainstorming right. As Beth points out, asking the…
Last week, in Part I of this post, I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” In Part I, I talked about ways to approach this question with your email list. …
If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means…
I am working on a new webinar on “simple rules” for communications teams. Simple rules help you break down and speed up complicated processes so that you can make better decisions more quickly and get better work done faster. You can see some examples here and here. I would love to hear about what’s too…
On Tuesday, I shared with you the “new” metrics for email engagement, which include whether your emails are read before they are deleted and whether people are replying to or forwarding them. It’s this engagement rate more than whether you have spammy content or design that affects whether your emails are delivered to the inbox…
When Facebook changes its news feed algorithms, it’s all nonprofit communicators want to talk about. But much more important algorithm changes are underway elsewhere: Email inbox providers like Gmail, Outlook and Yahoo have been changing the algorithms that decide which emails get delivered and to whom. These changes started a few years ago and are…
On Thursday, I’m teaching a new webinar called Streamlining Communications Decision Making: From Strategic Planning to the Daily Grind. We’ll talk about all kinds of communications decisions that nonprofits have to make and everything that goes into making the best possible decisions. Of course, who makes the decision is one of those key elements! In nonprofits…
