Tomorrow, Tuesday, June 29 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m doing a free webinar in Network for Good’s Nonprofit 911 series. Our topic is “Survival Tips for Nonprofit Communicators.” Register now. Here’s how Network for Good is describing the session: You can take this job . . . and love it? Nonprofit marketing…
I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? (Here is the link if you don’t see the poll live.) QuestionsView…
A minute ago, I introduced you to a new partnership with NCGives, where we will all hopefully learn a lot more about running a communications department of one for a small nonprofit, through the experiences of Melinda Pearce, NCGives’ communications director. One of the challenges that Melinda is facing right now is how to use…
Today I’m introducing a new series of posts on this blog that over the next several months will take you behind-the-scenes and into the marketing and communications decision-making of a small nonprofit called NCGives. NCGives, with just three full-time staff, works statewide in North Carolina to redefine the way we think about philanthropy. Philanthropy is…
Writing a book can be a very lonely experience. It’s up to you and only you to put each word on the page. But at the same time, writing a book like The Nonprofit Marketing Guide is a group project, and I feel like I had scores of co-authors. You can’t read very many pages…
Nancy Schwartz and I have been talking about doing this for what seems like years now, and this October it’s finally happening. We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who…
At Noon Eastern today (9:00 a.m. Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “Smart Ways to Make a Small Marketing Budget Go Far.” It’s part of my Virtual Book Tour. You’ll be able to review the transcript even if you can’t make the chat live. Watch later today…
You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils…
I sent an email about buying my new book out to my email list this morning and in the four hours since then, my Amazon ranking went up 36,645%! Thanks to everyone who has purchased a copy today! The Nonprofit Marketing Guide is currently #312 overall on Amazon, and #1 in nonprofit books and #2…
Is your marketing plan for 2010 . . . dancing around in pieces in your head? scattered across who-knows-how-many post-it notes and scraps of paper? shot to heck, because what you thought would happen so far this year didn’t? hopelessly unrealistic? non-existent? I’m going to show staff at 20 nonprofits how to take control of…
I’ve sometimes compared writing my first book, The Nonprofit Marketing Guide, to having a baby, and the metaphor held true today. Just like our second-born daughter, the book arrived more than a week before it was expected! I was told to expect my copies late next week at the earliest, and Amazon has been using…
The release of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, is finally less than a month away! To celebrate, we are hosting two book parties and you are invited. We’ll have eats, drinks, and books for sale. Both locations do have limited capacity, so please…
