On Thursday, August 19, I’m teaching a new webinar called “Using Metaphors and Themes to Get Your Messages Across.” It is part of our Get Creative series this month, and also part of the Ideas for Nonprofit Writers series of trainings I’m creating. As part of my preparation, I interviewed Susan Strong (@susancstrong), the founder…
It’s Get Creative Month here at Nonprofit Marketing Guide, and Lane Phalen, a board member with the TAILS Humane Society, shared one way that her organization has been getting creative to solve a common problem: More cats waiting for adoption than dogs. To help their feline friends find forever homes more quickly, TAILS runs numerous…
This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in…
I’m calling August “Get Creative” month at Nonprofit Marketing Guide. We are doing webinars on video, photography, and snazzing up your writing with metaphors and humor. In addition, I’d like to post lots of great ideas, resources, and case studies here on the blog during the month. Do you want to help? 1. Write Your Own…
Amanda Byrne, IT Administrator at the Carolina Tiger Rescue, recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words . . . “We recently participated…
Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. 1. How to Create, Reuse, and Manage All of Your Content This webinar has been scheduled for Thursday, November 4. Registration will open late August. 2. Rethinking Your Newsletter…
John Haydon is presenting this Wednesday’s webinar called Twitter for Nonprofits: The Truth about Tweeting for Your Cause (July 21, 2010, 12 pm ET / 9 am PT — One hour earlier than our usual time). If you aren’t sure about the best way for your nonprofit to use Twitter, this webinar will clear that…
You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this…
I’m mapping out the webinar schedule for the rest of 2010 and have left a few holes in the schedule for YOU to fill. I try to survey you at least twice a year about what you want to learn about and I always commit to put the top three vote getters on the schedule…
If your online marketing program isn’t quite what it should be, these five webinars over the next three weeks can help! July 14: Integrating Your Website, Email Newsletter, and Social Media Sites July 20: 10 Ways to Engage Your Facebook Fans July 21: Twitter for Nonprofits: The Truth about Tweeting for Your Cause (Featuring John…
I can’t tell you how many times in the last year I’ve heard someone explaining to a newbie how to use an RSS reader for online/social media listening, only to quickly follow it with, “But I don’t really use mine anymore, because I subscribed to too many feeds and am overwhelmed.” Not exactly the greatest…
I saw this nonprofit advocacy commercial last night by VoteVets.org, the League of Conservation Voters, the Sierra Club, and SEIU who are all lobbying for clean energy climate legislation. While I recommend that nonprofits capitalize on opportunities to link their activities to what’s in the news, I don’t think this particular “cleaning wildlife covered by oil”…
