I am the founder and CEO of Nonprofit Marketing Guide.

Smart Ways to Make a Small Marketing Budget Go Far

At Noon Eastern today (9:00 a.m. Pacific), I’ll be answering your questions live during a Chronicle of Philanthropy chat on “Smart Ways to Make a Small Marketing Budget Go Far.” It’s part of my Virtual Book Tour. You’ll be able to review the transcript even if you can’t make the chat live. Watch later today…

Tips for Writing Facebook and Twitter Updates

You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils…

Creating a Marketing Plan for the Rest of 2010

Is your marketing plan for 2010 . . . dancing around in pieces in your head? scattered across who-knows-how-many post-it notes and scraps of paper? shot to heck, because what you thought would happen so far this year didn’t? hopelessly unrealistic? non-existent? I’m going to show staff at 20 nonprofits how to take control of…

Rough Draft of a Nonprofit Social Media Policy

During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…