I am the founder and CEO of Nonprofit Marketing Guide.

What Nonprofits Can Learn from Politico’s Success

Last week I had the opportunity to chat with Politico’s managing editor, Bill Nichols, over a dinner hosted by the Friedman Foundation for Educational Choice. (I was there to teach local and state school choice advocates how to develop nonprofit marketing strategies.) Bill gave a fascinating presentation about the start-up of Politico, emphasizing many of…

Which is More Powerful in Messaging: Emotions or Facts?

If you ask veterans of hard-fought political campaigns which matters most, what a person feels or what a person thinks about your candidate, without exception, they will tell you that heart overrules head in the voting booth. The same goes for the way we make purchasing decisions, the way people vote on juries, and  whether…

Mixed Links: Good Stuff for Nonprofit Communicators September 21, 2009

This is what I call Mixed Links – an occasional tasty cocktail of great links for nonprofit communicators. Upcoming Webinars September 29: Fear v. Hope: Using Emotions in Your Nonprofit Communications Join me for this writing workshop via webinar, where we’ll explore how to make your writing more powerful by using emotions, both positive and…

Free Teleseminar on Fall Email Fundraising & More This Week

It’s a busy, busy week of training, starting with a free Nonprofit911 call from Network for Good on Tuesday, then a webinar on social media skeptics, an online fundraising workshop for AFP, and a conference closing plenary session via webinar. If you are participating in any of these events, let me know. I’d love to…

What’s Your Nonprofit’s Soundtrack?

A couple of weeks ago, I noticed Beth Ann Spiegel’s status update on Facebook: “Beth Ann Spiegel needs your help finding hip songs (rock/alternative/punk/indie/folk/bluegrass/reggae, etc) related to disability/ability, respect, achievement, dignity, friendship, etc. –basically a soundtrack for The Arc of Atlantic County — to play on Stockton’s radio station…we’ll be on 91.7 WLFR talking about…

ROI of Listening: 17 Things to Do with What You Hear

If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST. What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-found knowledge…

How to Make Your Print Marketing More Affordable

Print newsletters have been the default communications tactic for nonprofits forever.  Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email,  print still remains an important tactic for many organizations. If you decide that sending a print newsletter…

Your Favorite Time-Saving Tips for Nonprofit Communicators?

I’m devoting a chapter in the upcoming “Nonprofit Marketing Guide” book  (available Spring 2010) to time.  One of my 10 realities of nonprofit marketing is that it takes more time than money to do it well. This particular chapter is only about half-written, so please help me finish it! What are some of your favorite…