I am the founder and CEO of Nonprofit Marketing Guide.

Free Teleseminar on Fall Email Fundraising & More This Week

It’s a busy, busy week of training, starting with a free Nonprofit911 call from Network for Good on Tuesday, then a webinar on social media skeptics, an online fundraising workshop for AFP, and a conference closing plenary session via webinar. If you are participating in any of these events, let me know. I’d love to…

What’s Your Nonprofit’s Soundtrack?

A couple of weeks ago, I noticed Beth Ann Spiegel’s status update on Facebook: “Beth Ann Spiegel needs your help finding hip songs (rock/alternative/punk/indie/folk/bluegrass/reggae, etc) related to disability/ability, respect, achievement, dignity, friendship, etc. –basically a soundtrack for The Arc of Atlantic County — to play on Stockton’s radio station…we’ll be on 91.7 WLFR talking about…

ROI of Listening: 17 Things to Do with What You Hear

If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST. What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-found knowledge…

How to Make Your Print Marketing More Affordable

Print newsletters have been the default communications tactic for nonprofits forever.  Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email,  print still remains an important tactic for many organizations. If you decide that sending a print newsletter…

Your Favorite Time-Saving Tips for Nonprofit Communicators?

I’m devoting a chapter in the upcoming “Nonprofit Marketing Guide” book  (available Spring 2010) to time.  One of my 10 realities of nonprofit marketing is that it takes more time than money to do it well. This particular chapter is only about half-written, so please help me finish it! What are some of your favorite…

10 Marketing Realities Nonprofits Need to Accept to Succeed

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass.  As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out…

Nonprofit Blog Carnival, Other Cool Links for You, and a Question

I need your advice on a question about this blog, which I’ve posted at the end, but first the good stuff . . . Heather Carpenter at Nonprofit Leadership 601 has posted the current edition of the Nonprofit Blog Carnival on nonprofit leadership issues. Check it out for posts on how nonprofit organizations are dealing…

Do You Need More Personality in Your Marketing Mix?

Next Thursday, Jocelyn Harmon will be presenting a new webinar for us called Your Nonprofit’s Face: Adding Personality to Your Marketing Mix . I asked Jocelyn to give us a little preview with a guest post. Here’s Jocelyn . . . Nonprofits have mixed feelings about marketing, branding and personality.On the one hand, we know…

The First 100 Hours – Turning Media Spikes into Fundraising Leads

On Tuesday, August 4, Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will present a webinar for us called Beyond Viral: Building Your Email List through Paid Marketing. If you are wondering how the leading nonprofits in U.S. expand to their email prospect lists to hundreds of thousands of people, Alia and…