I am the founder and CEO of Nonprofit Marketing Guide.

Online Office Hours This Friday & Other Ways to Ask Your Nonprofit Marketing Questions

Happy New Year! I’ll be available to answer your questions live on my blog this Friday, January 9, from 1:00 – 1:30 p.m. Eastern (10:00 a.m. Pacific). Just come to the blog homepage and you’ll see a live chat window where you can enter your questions. To encourage more conversation on do-it-yourself nonprofit marketing this…

Going from a Print Newsletter to Email: What to Leave Behind

It seems like every nonprofit I’ve talked to in the last few months is either dropping their print newsletter entirely or carefully considering ways to cut back on the expense of publishing it (e.g. publishing fewer pages or printing fewer copies). If you are considering moving from print to email, I recommend starting from scratch…

2009 Webinar Schedule & the Pass Winners Are . . .

Photo by Snapr on Flickr I’ve published the preliminary schedule for the 2009 Nonprofit Marketing Guide Webinar Series. Full descriptions and registration links are coming soon. I’m negotiating with several speakers, so we’ll be adding even more to the schedule in the coming weeks.  During several weeks, we’ll host two webinars, making your All-Access Pass…

Getting People to Open Your Nonprofit’s Email Messages

Photo by terren in Virginia on Flickr Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter”). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar), I published some advice on writing the best possible subject…

End-of-Year and Annual Appeal Letters – Join Us Friday

During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…