I am the founder and CEO of Nonprofit Marketing Guide.
Thursday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales July 9, 2009 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Missed It? Watch the recording when you get an All-Access Pass. Does your nonprofit need a blog? That depends on your overall communications strategy. But to help you think through this question,…
I’ve received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! 1. TweetDeck or Seesmic Desktop These tools let you put people you follow into groups, which is essential once you start following…
As I’ve mentioned before, I am writing the book version of Nonprofit Marketing Guide this summer, which will be published in Spring 2010 by Jossey-Bass, and I want to put your story in the book! Right now, I’m most interested in “before and after” stories. Tell me how things used to be, what you did…
On Wednesday, Thom Clark, co-founder and president of Community Media Workshop, will present “How to Be an Effective Spokesperson for Your Nonprofit” during our weekly webinar series. I asked Thom to present this training because spokesperson skills are incredibly helpful to all nonprofit communicators, whether you are personally speaking with the media or not. Are you…
Nearly 400 people voted on the topic for our next Nonprofit Marketing Guide free webinar, and 61% of you picked “Content Creation Strategies: Making the Most of Your Writing, Photos, and More.” So that’s what we are offering on July 23 at 1:00 p.m. ET (10:00 a.m. PT). Register now – 249 people already have!…
One our All-Access Pass holders, Lane Phalen, a board member and PR committee chair for a local humane society called TAILS, recently submitted this question about what you say in an annual report when you are running a deficit: “TAILS was founded ten years ago and we haven’t done an annual report at all yet. Because we…
Rebecca Leaman (aka Curious Apricot) at the Wild Apricot Blog has posted the latest edition of the Nonprofit Blog Carnival, with a nonprofit technology theme. Here it is. You’ll find not only some good how-to’s on social media, but also some posts that challenge you to really think about how you use technology within your…
Here’s a tasty mix of links that I think you’ll find interesting or helpful as you build support for your good cause . . . Happy Friday! The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is nonprofit technology. Here’s how to submit your blog post…
When I started my consulting business 11 years ago, virtually everyone told me to market my services under a company name, rather than to promote myself under my own personal name. No one would hire an individual freelancer, I was told. I needed to appear to be a “organization.” Organizations were more stable, more trustworthy,…
Next week on Thursday, June 25, at 4:00 p.m. Eastern (1:00 p.m. Pacific), I’ll be talking all about the “Seven Steps to Better Email Fundraising and Communications” on a free conference call hosted by Network for Good. Actually, I’m only blabbing for about 20 minutes and then I’m taking your questions for the rest of…
Here’s a roundup of nonprofit marketing items you don’t want to miss, which I affectionately called my Mixed Links. First, you’ll find this month’s Nonprofit Blog Carnival at the Nonprofit Congress Blog. The next edition will be hosted by Wild Apricot and they are seeking great blog posts on nonprofit technology. Deadline is June 26.…
Here are five signs that it’s time to give your email newsletter a makeover: 1) You hate writing it. If writing your newsletter is a total drag or bore, you are doing it wrong! Your newsletter should be a great tool to communicate with your readers about all of the exciting work you are doing…