I am the founder and CEO of Nonprofit Marketing Guide.

Private Webinars for Your Association or Foundation

Photo by raptortheangel on Flickr I did two private webinars today, both on online marketing basics for nonprofits. This morning’s webinar was hosted by the National Association of Child Care Resource & Referral Agencies and this afternoon’s was hosted by the Friedman Foundation for Educational Choice. This morning, the group was gathered in person at…

What Type of Blog Should Your Nonprofit Write?

This Wednesday’s Webinar: Blogging for Nonprofits: Tips, Traps and Tales October 29, 2008 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Let’s assume for a minute that your nonprofit should write a blog in the first place (more on that question some other time). What kind of blog should you write? You’ll…

Who’s Your Target Audience? Please Not the General Public!

We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…

What I Learned about Nonprofits at the NC Conference

I was at the annual conference of the North Carolina Center for Nonprofits late last week. Here are a few things I learned there. 1. Nonprofits are very excited about Web 2.0, but also completely freaked out by the idea of people saying bad things about them online. I tweeted (used Twitter) from the conference,…

Video Annual Reports: Tips for Nonprofits Who Want to Try It

Photo by the_toe_stubber on Flickr Some might argue that annual reports are dead, but I say that they are simply undergoing a transformation, much like the rest of the publications that nonprofits use for advocacy, education, and fundraising. All print publications, including annual reports, are being reevaluated as online and multimedia tools become much more…

Nonprofit Tagline Challenge: Name My Fundraiser!

Photo by celebdu on Flickr Calling all of you wonderfully creative, zany, clever, and even snarky nonprofit communicators! Now is your chance to put to work what you’ve learned from Nancy Schwartz’s Nonprofit Tagline Report on a real fundraising campaign. And you can go wild because it’s not something your boss has to approve. And…