We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…
I was at the annual conference of the North Carolina Center for Nonprofits late last week. Here are a few things I learned there. 1. Nonprofits are very excited about Web 2.0, but also completely freaked out by the idea of people saying bad things about them online. I tweeted (used Twitter) from the conference,…
Katya Andresen at Nonprofit Marketing Blog was last week’s host for the Carnival of Nonprofit Consulants, and she challenged us all to come up with some charts that illuminate various points about working in the nonprofit sector. Check out her roundup of charts and graphs for some good laughs and insights too! Here’s what’s coming…
Photo by the_toe_stubber on Flickr Some might argue that annual reports are dead, but I say that they are simply undergoing a transformation, much like the rest of the publications that nonprofits use for advocacy, education, and fundraising. All print publications, including annual reports, are being reevaluated as online and multimedia tools become much more…
Yes, it’s more fun with graphs, thanks to Katya. If this made you laugh, you can return a little joy by giving $10 to my fundraiser to fight HIV in the South (Thank you!) If it didn’t, let’s look at the serious point behind this graph . . . Your website design should focus on your visitors.…
I’m having some fun today with graphs, at Katya’s suggestion. If this made you laugh, you can return a little joy by giving $10 to my fundraiser to fight HIV in the South (Thank you!) If it didn’t, let’s look at the serious point behind the graph . . . Do you let your board members…
Your nonprofit does amazing work everyday. Unfortunately, you sometimes get so wrapped up in your work that you forget how to talk about it in ways that everyone else can understand! Sound familiar? Here are 10 signs that your writing may have tipped over to the dark side. 1. You are cutting and pasting grant…
Below you’ll find a TGIF blogging cocktail of links I think you’ll find helpful and interesting, but first a few quick reminders . . . The Nonprofit Tagline Challenge is still on! Send me your taglines for my safe-sex fundraiser and you could win free webinar passes. Details here. Please give $10 to help stop…
Photo by celebdu on Flickr Calling all of you wonderfully creative, zany, clever, and even snarky nonprofit communicators! Now is your chance to put to work what you’ve learned from Nancy Schwartz’s Nonprofit Tagline Report on a real fundraising campaign. And you can go wild because it’s not something your boss has to approve. And…
What does it take to be a great leader in the nonprofit sector? You’ll find some thoughtful answers in the current edition of the Carnival of Nonprofit Consultants, posted Wednesday at Ready, Aim, Inspire. The roundup includes posts from Jane Arsenault, Jason Dick, Katya Andresen, Heather Carpenter, and Sam Davidson. The Carnival of Nonprofit Consultants is a…
Here’s a quick update on what I’ve been working on the last week or so . . . Online Marketing Workshops I’m being asked to speak a lot lately on various elements of online marketing for nonprofits. Last week, I presented two workshops to museums, historical sites, and other arts organizations in Charlotte, NC. The…
How is your nonprofit evolving? That’s the topic of the latest edition of the Carnival of Nonprofit Consultants, posted earlier this week at the blog of FIO Partners. You’ll find some interesting posts on how nonprofits are changing and growing. The next edition of the Carnival will be hosted on October 1 by Ready, Aim,…
