Last week, Lindy Dreyer (SocialFish.org) and I hosted a free half-hour webinar called “What’s the Buzz? Find Out Who’s Talking About Your Organization and Issues Online” – or what’s called “social media listening” by the Web 2.0 cool kids. We talked about why you should be listening to online conversations and how you can use…
Profiles of donors, volunteers, clients, and other supporters are a staple of nonprofit newsletters. You can also use them in your annual reports and other marketing materials. Today I posted 25 different questions you can ask when interviewing the people you’d like to profile. These questions will help find that special something about the person…
Nonprofits use personal profiles (aka personality profiles) all the time. You’ll often find them under headings like Volunteer Spotlight, Friends of (Your Issue), and Meet the Board. Nonprofits also use profiles as one form of storytelling to put a specific human face on their programs, accomplishments, needs, and advocacy positions. Every good profile starts with…
. . . me decide what should go on the 2009 Weekly Webinar Series schedule. Complete the quick survey now. Photo by FutureShape on Flickr I’m working on the weekly webinar series schedule for next year and need to know what’s most important to you! Please take this quick survey and let me know which…
Photo by psd on Flickr Thanksgiving is still two weeks away, but I have so many people to thank this year that I want to get started now. At the top of the list are all of you who read this blog and participate in Nonprofit Marketing Guide’s webinar series. You make it possible for…
You can get some good free advice from me and a couple of other smart nonprofit marketing gals this week. Free webinar on social media listening, Thursday, November 13. Register now. On Thursday, November 13 at Noon Eastern (9:00 a.m. Pacific), I’m hosting a free half-hour webinar with Lindy Dreyer called “What’s the Buzz? Find…
Maybe not, if you believe what Jakob Nielsen says about writing styles for print versus the web. Neilsen (whose Alertbox e-newsletter is a must-read) writes: In print, you can spice up linear narrative with anecdotes and individual examples that support a storytelling approach to exposition. On the Web, such content often feels like filler; it…
Photo by mattlogelin on Flickr I received this question via email this week: Our organization has gone through a huge transition in the last year. We are in a new neighborhood, with a new, beautiful building, new development staff (like myself, hired for the first-time by the organization) and a new, more sophisticated look –…
Free webinar on social media listening, Thursday, November 13. Register now. I’m offering a free webinar next week for fans of this blog: What’s the Buzz? Find Out Who’s Talking about Your Org and Issues Online Thursday, November 13, 2008 12:00 – 12:30 PM Eastern (9:00 a.m. Pacific) Registration required, but it’s free! If a…
Photo by Tanya Ryno on Flickr UPDATE: I’ve added two new articles to this post at the bottom. In my various online marketing trainings this year, I’ve been saying that within six months, somebody from the Obama campaign will write a book about how they used texting and social media to build the campaign…
Michelle Murrain at Zen and the Art of Nonprofit Technology has posted the latest edition of the Carnival of Nonprofit Consultants, where she asked how the economy is changing the way we all work in the nonprofit sector. Read her post. On the same topic, you might also be interested in these takes on the…
It’s only Wednesday, but the bod says it feels like Friday, so let’s have a little Mixed Links Happy Hour, shall we? The Nonprofit CEO’s Manifesto by Sasha Dichter is making the rounds. Read it if you haven’t yet, in its original form or on Seth Godin’s blog. It’s a nice B-12 shot for those…
