The biggest mistake that a nonprofit can make with its website is to use it as an old-fashioned brochure, where you immediately hit the visitor with your long, jargon-filled mission statement, right at the top or smack in the middle of the home page, followed by bulleted lists of “projects” or “services.” Why is this…
I came across HelpaReporterOut.com last week and it’s an email list that I highly recommend you subscribe to. This is what happens: Reporters from all around the U.S., including those who work for major media outlets and freelancers who write for just about every publication under the sun, send their needs for sources and interviews…
Photo by kevindooley on Flickr The nonprofit blogerati have been weighing in lately about how nonprofits are bad, bad, bad for looking at social networking as a way to market their organizations. And “communications” seems to have become a dirty word too. Here are a few samples: Online Social Networks are Not Mailing Lists by…
“Conversation in the Clouds” by Swamibu on Flickr The Chronicle of Philanthropy hosted a live chat earlier this week with Beth Kanter (Beth’s Blog) and Jonathon Coleman (The Nature Conservancy) called “Building Your Online Presence on a Tight Budget.” Beth and Jonathon are two of my favorite social media experts, so I took a few…
Nancy Schwartz has just released the list of winners of the 2008 Nonprofit Tagline Award Competition. Watch for her full report on nonprofit taglines, coming in September. 2008 Award Winners Arts & Culture: Where Actors Find Their Space -NYC Theatre Spaces This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go…
Wondering what nonprofit books you should be reading this summer? Skip on over to the Carnival of Nonprofit Consultants at Sea Change Strategies for a good list. Next week the Carnival will be hosted by Zen and the Art of Nonprofit Tech.
Yesterday I wrote about how you can use thank you notes to set yourself apart from the competition, because lots of nonprofits (1) don’t do thank you notes at all, (2) don’t do them very well, or (3) overlook easy opportunities to touch their donors’ hearts. Here’s another story for you about the power of…
After many years of living in the San Francisco Bay Area and Washington DC, my husband and I moved back to his hometown of Lexington, North Carolina in 2001. Living in a small town in rural county has given me an entirely new appreciation for the complexities involved in nonprofit management, fundraising, and marketing. We…
This week’s Carnival of Nonprofit Consultants is up at Solidariti. Thanks to Priscilla for hosting while all of America took a long weekend for Independence Day! And now it’s off to the beach . . . Next week’s host, Mark Rovner at Sea Change Strategies, wants to know what summer reads you recommend for nonprofit…
And Other “Stupid” Questions You Were Too Afraid to Ask! Photo by B Tal on Flickr The “Be the Media” project led by the Nonprofit Technology Network and Beth Kanter starts today. The project will ultimately be the “go-to” spot for people who are both learning and teaching about the use of social media in…
This week’s Carnival of Nonprofit Consultants is now online at Sam Davidson’s Blog. Sam has highlighted posts on fundraising, online marketing, and more. Next week the Carnival travels down under to Priscilla Brice-Weller’s Solidariti Blog.
I’m presenting “Must-Have Features for Nonprofit Websites” as a webinar on this Wednesday, June 25, from 2:00 – 3:00 p.m. ET, and the first must-have on my list is a clear domain name and multiple variations on it. Not multiple websites. Just one of those will do. What you need is multiple domains that all…
