I am the founder and CEO of Nonprofit Marketing Guide.

Carnival: Pull Your Base into Your Organization

Nancy Schwartz has posted this week’s edition of the Carnival of Nonprofit Consultants on how you can more fully involve your base of supporters in your organization. She’s highlighted several great examples of how nonprofits are doing just that through a variety of means, including several creative campaigns that you should consider borrowing and remaking…

Dealing with the Letter from the Executive Director

“Do we really have to include the letter from the executive director/CEO/president in our newsletter?” “Do we really have to include an executive message in our annual report?” Nonprofit staff ask me these questions with the same look on their faces that a child has when she asks, “Do I really have to eat this…

This Week’s Carnival at Solidariti; Need Green for 17th

The Carnival of Nonprofit Consultants for this week is now up at Solidariti. You’ll find some great posts on marketing, technology, fundraising, and more. Priscilla says she received more great entries than she could include (we keep the Carnival to seven posts to increase the likelihood that you’ll have time to read them all). Thanks…

What’s Better? Short or Long Nonprofit Annual Report?

I recently asked this question in a different way on the Nonprofit section of LinkedIn Answers. The sum advice from all the responses was this: Keep it short. Focus on accomplishments. Thank your supporters. My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8…

Nonprofit SEO Tip: Don’t Sweat the Keyword Meta Tag

As you know, I’m hosting a webinar this week with search engine optimization (SEO) expert David Westbrook. It’s going to be full of great tips on how to do your keyword research and search engine optimization, which is really essential if you expect your website to produce new supporters. David will speak in plain English,…

What Should Go on the Webinar Schedule? You Decide!

Please take this 3-minute survey to determine which webinars should be offered in Nonprofit Marketing Guide’s weekly webinar series this summer. Take the Survey Now I promise, it’s painless. Simply run through the list of webinar titles and rank them on a scale of 1-5. Everyone who completes the survey and leaves their contact information…