I am the founder and CEO of Nonprofit Marketing Guide.

Measure Your Marketing in More Than Dollars

Several nonprofit friends have forward me Daniel Gross’s column on the “Coming Charity Crisis” which appears in both Newsweek and Slate. Yes, it’s likely that charitable giving will drop because of the recession. If you think it’s already hard to raise money for your cause, it may feel even harder before it gets easier again.…

Quick and Dirty Marketing Strategies in Action

During last week’s webinar on “How to Write a Quick and Dirty Marketing Strategy”, I worked through the three most important questions with three volunteers, while all of the other participants chatted in their suggestions too. Those three questions are 1) What you you trying to do — specifically, what are trying to get someone…

How Nonprofits Can Use Slideshare.net

My recent presentation on “Message & Media: Marketing for Small Community-Based Nonprofits” is featured on the homepage of Slideshare.net today. It’s the same presentation that I shared with you in a post on Monday. I’ve been meaning to talk a little bit about the value of Slideshare to nonprofit communicators, so this is a good…

Writing a “Quick and Dirty” Marketing Strategy

Every time you launch a new campaign or implement a new program, I am sure you give yourself ample time to sit down and think through the very best marketing strategies and communications tactics. I have no doubt that you have ample funding to do market research, to hire the most creative talent, to always…

Who Has the Best Nonprofit Tagline? You Decide.

Nancy Schwartz at Getting Attention wants your votes on the best nonprofit taglines for her first-ever Getting Attention Nonprofit Tagline Awards. The tagline finalists you’ll see in the poll have been carefully culled from the more than 1,050 taglines submitted to the recent Getting Attention Tagline Survey. While they may all be good, let’s decide…

How to Build Your Nonprofit’s Email List

12 Easy Ways to Build Your Nonprofit’s Email List List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep…

Applying the Hot Marketing Trends to Your Newsletters

Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity. My friend Rob Blizard, who was coordinating the…