Lots of studies of interest to nonprofit marketers have been published lately . . . Sea Change Strategies and Convio have released a new report on the “wired wealthy” — people who are giving big online. Get the full report here or read a nice summary on Katya’s blog. Only 40% of these donors thought…
I’m reading “Message Matters: Succeeding at the Crossroads of Mission and Market” by Rebecca K. Leet. I’m about halfway through it, and here are some of the tips that I found most interesting. When creating a message that works, you need to start with the action that you want others to take. Unfortunately, lots of…
Sometime very soon, I am going to launch an experiment where I donate to 20-30 nonprofits that I currently have no contact with and then see what kind of communications I get back from them over time. I’d like your help in shaping this project. I’m especially interested in the frequency and content of the…
Nan at Endless Plain has posted this week’s edition of the Carnival of Nonprofit Consultants and it’s a very interesting roundup of posts on social media and how nonprofits are using it for marketing — including everything from not “getting it” to measuring its impact. Check it out. On May 5, the Carnival will be…
I’m going to be speaking at the following events. If you’ll be there, please be sure to introduce yourself. I would love to meet some of my blog readers in person! I’ll also be making several of these presentations available on Slideshare, so stay tuned. This Friday, April 25 Neighborhoods Networks Regional Workshop in Nashville,…
Several people have unsubscribed from this blog recently citing “too many updates” — all of them were receiving the feed via email. If you are getting the email version, but aren’t happy with the amount of email it’s creating in your inbox, please consider changing your subscription from email to an RSS reader. RSS readers…
Answer readers’ questions. Google is the most popular site on the web because people are searching for answers to the questions they have. The ubiquitous “FAQ” page is so popular on websites because it directly answers those questions. There’s an important lesson here: Your website content should be focused on the needs and interests of…
Jason Dick has posted this week’s Carnival of Nonprofit Consultants on the elements of a successful capital campaign. If you are considering a capital campaign or are having trouble getting yours off the ground, be sure to read this collection of posts. Next week the carnival will be hosted by Endless Plain.
New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have about your organization are best answered not with statistics or wonky program statements, but with stories. Your website is the perfect place to answer…
Wednesday, April 16 has been declared Blog Reader Appreciation Day — thanks to Michele Martin for letting me know. In celebration, I am going to give away one free Annual All-Access Pass to a blog reader. This pass entitles you to attend every webinar I host for a full year, along with free access to…
Michelle Murrain at Zen and the Art of Nonprofit Tech has posted this week’s edition of the Carnival of Nonprofit Consultants. It’s a really interesting mix this week ranging from the economy and ethics to cause-related marketing and Twitter. Check it out here. Next week, the Carnival will be hosted by Jason Dick at A…
Thanks to everyone who took the survey on which topics should be on the nonprofit marketing weekly webinar series schedule for this summer. Staff at more than 130 nonprofits voted and here are the top five webinar titles (schedule and registration pages coming soon): – Must-Have Features for Nonprofit Websites – How to Increase Traffic…
