Most nights I watch the NBC Nightly News and last night I saw two stories with interesting nonprofit marketing angles. They provide two great examples of how to create story hooks that are so enticing that the media simply can’t pass them up. Lesson #1: If your point isn’t quite compelling enough, it’s OK to…
When people read on paper, they usually start at the beginning and work their way through in a linear fashion from page one to page two to page three, etc. When people read on the Web, however, they start where Google sent them, and that could be anywhere on your website. Once they get there,…
Bryan Miller at Giving in a Digital World has posted this week’s edition of the Carnival of Nonprofit Consultants on how nonprofits can use Web 2.0 tools. You’ll find posts on figuring out whether social networking is right for you, what to do next if you decide that it is, raising money online, and more.…
This week’s edition of the Carnival of Nonprofit Consultants is now up at Spare Change, with a focus on nonprofits and marketing. You’ll find lots of thought-provoking posts this week. Next week, the Carnival goes back overseas for a visit with Bryan Miller in London at Giving in a Digital World. Bryan’s theme will be…
I’ve been reading several books on storytelling, most of which were written for a corporate audience, in search of great advice and tips for nonprofits. I’ll share some of the best stuff during this Wednesday’s webinar, “What Should We Write About? Storytelling Ideas for Nonprofits,” and in future posts here. But for now, here is…
I read an interesting political article in Newsweek yesterday called “When It’s Head versus Heart, the Heart Wins” that has tons of parallels for nonprofit marketing. All of the campaign gurus agree — people are drawn to candidates who “assuage fear, inspire hope, instill pride or bring some other emotional dividend.” It’s more important what…
The Carnival of Nonprofit Consultants is up this week at Bamboo Project. Michele’s theme was personal and professional development, so you’ll find some great posts on how to get more done without driving yourself crazy. Next week the Carnival swings on over to Spare Change where Nedra prefers posts related to nonprofits and marketing (social…
I’ve been using PowerPoint for years to teach workshops and while I usually get great reviews from participants, I’ve always felt like something wasn’t quite right about the way I used the slides. When I decided to launch the weekly webinar series on nonprofit marketing this year, I knew I’d be using PowerPoint much more…
Claire Meyerhoff Last month, Claire Meyerhoff called to interview me about nonprofit storytelling for some articles she is working on, and we ended up having an hour-and-a-half chat about how hard it is for so many nonprofits to get press coverage, even though they have such great stories to tell. We shared all kinds of…
No more Santa, please! If there is any chance that your supporters will receive mail from you in the coming weeks with references to holiday giving, PULL THE PROJECT NOW! (Yes, I’m yelling in ALL CAPS!) I don’t care what else is in the newsletter or the direct mail package, if you are referring to…
Heather Carpenter at Nonprofit Leadership 601 has posted this week’s edition of the Carnival of Nonprofit Consultants, with what she considers to be several intellectually stimulating posts. Take a break from your to-do list and feed your brain with these posts. Next week the Carnival travels over to the Bamboo Project Blog. See you there!
This week’s webinar at Nonprofit Marketing Guide.com is “Ten Easy Fixes for Your Boring Print Newsletter.” It’s on Wednesday, January 23, 2008 from 2:00 – 3:00 p.m. Eastern (11:00 a.m. Pacific). Registration is $49. Not sure if you should take this webinar or not? See if your print newsletter is showing any of these signs…
