I am the founder and CEO of Nonprofit Marketing Guide.

How to Talk to 20-Somethings about Volunteering

Volunteering is a significant part of the identity of Generation Y – people in their 20s – because they grew up doing it. Service learning has been fully integrated into many high schools and college-bound teens know that admissions officers love community service. Volunteering is so well ingrained in the Gen Y culture that a…

Tips on Getting Your Nonprofit’s Message Right

I’m reading “Message Matters: Succeeding at the Crossroads of Mission and Market” by Rebecca K. Leet. I’m about halfway through it, and here are some of the tips that I found most interesting. When creating a message that works, you need to start with the action that you want others to take. Unfortunately, lots of…

Are You Getting This Blog Via Email? Consider a Reader

Several people have unsubscribed from this blog recently citing “too many updates” — all of them were receiving the feed via email. If you are getting the email version, but aren’t happy with the amount of email it’s creating in your inbox, please consider changing your subscription from email to an RSS reader. RSS readers…

Five Questions Nonprofits Should Answer With Stories

New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have about your organization are best answered not with statistics or wonky program statements, but with stories. Your website is the perfect place to answer…