Last week I said that the call to action is the most important part of a nonprofit brochure. Yesterday, in my Nonprofit Marketing Tips e-newsletter (sign up here in the left sidebar) I sent out an article that explains how to write a good call to action for a brochure. That article is now available…
This week’s Carnival of Nonprofit Consultants is up at Perspectives from the Pipeline. Rosetta asked bloggers to share their one big idea for making the nonprofit sector better. See what people said here. Next week the Carnival moves to Donor Power Blog, with host Jeff Brooks on March 3. In honor of it (finally) being…
NOT your mission statement. NOT your description of activities. NOT your photographs. The most important part of a nonprofit brochure is your call to action. Once you’ve answered my questions about your organization and inspired me to take the next step, what do I do? Whom do I call (don’t just give me a phone…
Here are the best online resources (advice, how-tos, etc.) I’ve found to date on nonprofit storytelling. I’ll post nonprofit examples later. From Andy Goodman Andy has some fabulous advice on how nonprofits can use storytelling. — Watch Andy’s webinar for ReadyTalk on “Storytelling: Your Most Powerful Communications Tool” or a video of a keynote address…
Email newsletters are great tools for nonprofits because they are so much cheaper to produce and distribute than print newsletters. The only problem is that they can be deleted in an instant or trapped forever in spam filters. And even when they are opened, they are often too *yawn* boring to grab the readers’ attention…
I finally got my social networking act together and invite you to follow, connect with, and be-friend me online. You’ll find links to my profiles on Twitter, LinkedIn and Facebook in my blog sidebar and here in this post. Twitter lets you keep up with what I’m doing throughout the day. If you aren’t familiar…
Here are a few posts from various blogs I read that I think you’ll find interesting and helpful. Fundraising If you are writing fundraising copy without a clue, Donor Power Blog has a nice, short, doable list of seven steps to a relevant fundraising offer. Katya Andresen at Nonprofit Marketing Blog wants to help you…
Most nights I watch the NBC Nightly News and last night I saw two stories with interesting nonprofit marketing angles. They provide two great examples of how to create story hooks that are so enticing that the media simply can’t pass them up. Lesson #1: If your point isn’t quite compelling enough, it’s OK to…
When people read on paper, they usually start at the beginning and work their way through in a linear fashion from page one to page two to page three, etc. When people read on the Web, however, they start where Google sent them, and that could be anywhere on your website. Once they get there,…
Bryan Miller at Giving in a Digital World has posted this week’s edition of the Carnival of Nonprofit Consultants on how nonprofits can use Web 2.0 tools. You’ll find posts on figuring out whether social networking is right for you, what to do next if you decide that it is, raising money online, and more.…
This week’s edition of the Carnival of Nonprofit Consultants is now up at Spare Change, with a focus on nonprofits and marketing. You’ll find lots of thought-provoking posts this week. Next week, the Carnival goes back overseas for a visit with Bryan Miller in London at Giving in a Digital World. Bryan’s theme will be…
I’ve been reading several books on storytelling, most of which were written for a corporate audience, in search of great advice and tips for nonprofits. I’ll share some of the best stuff during this Wednesday’s webinar, “What Should We Write About? Storytelling Ideas for Nonprofits,” and in future posts here. But for now, here is…
