I read an interesting political article in Newsweek yesterday called “When It’s Head versus Heart, the Heart Wins” that has tons of parallels for nonprofit marketing. All of the campaign gurus agree — people are drawn to candidates who “assuage fear, inspire hope, instill pride or bring some other emotional dividend.” It’s more important what…
The Carnival of Nonprofit Consultants is up this week at Bamboo Project. Michele’s theme was personal and professional development, so you’ll find some great posts on how to get more done without driving yourself crazy. Next week the Carnival swings on over to Spare Change where Nedra prefers posts related to nonprofits and marketing (social…
I’ve been using PowerPoint for years to teach workshops and while I usually get great reviews from participants, I’ve always felt like something wasn’t quite right about the way I used the slides. When I decided to launch the weekly webinar series on nonprofit marketing this year, I knew I’d be using PowerPoint much more…
Claire Meyerhoff Last month, Claire Meyerhoff called to interview me about nonprofit storytelling for some articles she is working on, and we ended up having an hour-and-a-half chat about how hard it is for so many nonprofits to get press coverage, even though they have such great stories to tell. We shared all kinds of…
No more Santa, please! If there is any chance that your supporters will receive mail from you in the coming weeks with references to holiday giving, PULL THE PROJECT NOW! (Yes, I’m yelling in ALL CAPS!) I don’t care what else is in the newsletter or the direct mail package, if you are referring to…
Heather Carpenter at Nonprofit Leadership 601 has posted this week’s edition of the Carnival of Nonprofit Consultants, with what she considers to be several intellectually stimulating posts. Take a break from your to-do list and feed your brain with these posts. Next week the Carnival travels over to the Bamboo Project Blog. See you there!
This week’s webinar at Nonprofit Marketing Guide.com is “Ten Easy Fixes for Your Boring Print Newsletter.” It’s on Wednesday, January 23, 2008 from 2:00 – 3:00 p.m. Eastern (11:00 a.m. Pacific). Registration is $49. Not sure if you should take this webinar or not? See if your print newsletter is showing any of these signs…
Priscilla at Solidariti has posted this week’s edition of the Carnival of Nonprofit Consultants, which includes some links to some new contributing bloggers. Check it out. Next week the Carnival visits Heather at Nonprofit Leadership 601. See you there! P.S. Would you like your blog posts highlighted in the weekly carnival? It’s easy to contribute.…
Is it possible to do all of your nonprofit marketing online and avoid printing costs entirely? Many nonprofits are dumping their boring print newsletters in favor of email versions, and some are forgoing the printed annual report in favor of a pdf download or basic web pages instead. The extent to which you can eliminate…
Have you heard the one about the breast cancer patient on Twitter and the frozen peas yet? If so, you can skip the next paragraph and move on to why I think this is such a great lesson for do-it-yourself nonprofit communicators. If not, here’s the quick summary: Susan Reynolds gets a breast biopsy and…
Watcha gonna do when the design police come for you? If you fancy yourself a member of the Design Police, here’s a fun site where you can download your own template of red-ink messages to plaster all over bad graphic designs in your office or out in public. http://www.design-police.org/Â Not a designer, but forced to…
After trial runs with both GoToWebinar and ReadyTalk this fall, I’m launching my 2008 webinar series on nonprofit marketing topics using ReadyTalk. And after hearing from a woman in one of my Duke classes that her nonprofit adoption agency paid a ridiculous sum of money (in the several hundreds of dollars) to host a webinar…
