I came across this interesting article in the Washington Post (“Hey, Isn’t That. . .“) on how big corporations are poaching photos off of Flickr and private blogs and using them without attribution. When caught, the common reaction seems to be, “Ooops, an intern did it.” Not really an acceptable answer from the likes of…
Melissa Eckes, a senior at the Milwaukee Institute of Art & Design in Wisconsin, sent me a message this week asking for ideas on how a local public awareness campaign could increase support for funding arts education in public schools. She’s writing her thesis on the importance of art education and wanted my advice, and…
One the biggest challenges organizations face when trying to improve their nonprofit marketing programs is to stop thinking about themselves and to focus on their audience instead. One analogy I use in my nonprofit training courses is gift giving. With the holidays still in our short-term memories, you’ll recognize some of the five types of…
After much holiday cheer, the Carnival of Nonprofit Consultants is back for the new year, at a new home (Nonprofit Marketing Guide.com). I’m still putting up the Big Tent and welcoming people inside to host it and read it — it’s just at a new domain. Updated links to the new Carnival homepage are much…
Nonprofit tagline writing can be a tough business. It’s a bit easier for short-term campaigns, but when you are picking the handful of words that will be next to your logo for years on end, it’s a rather daunting task. Before I spout off about a few nonprofit taglines that grabbed my attention recently, I…
I took advantage of the New Year’s holiday to move this Nonprofit Communications blog to a new home on Nonprofit Marketing Guide.com. If you have been gracious enough to link to this blog or include it in your blogroll — thank you — and please do update the link now to https://www.nonprofitmarketingguide.com/blog, instead of the…
Jeff Brooks at Donor Power Blog has posted the last edition of the Carnival of Nonprofit Consultants for the year. Check it out. In addition to usual great advice and interesting commentary, you’ll also find links to some of Jeff’s personal favorites.
This week’s Carnival of Nonprofit Consultants is all about the best of 2007, thanks to hostess Nedra Weinreich at Spare Change. You’ll find several great nonprofit fundraising and communications campaigns, including some with how-tos and metrics to help you figure out how they did it and to make the best ideas your own in 2008.…
Do you know the important differences between how people read on paper and how they read on a computer screen? Do you understand how those differences drastically change the way you should write for your website visitors and email newsletter readers? If you aren’t sure, I’ll show you how to go from confused to confident…
I just learned about this very cool site and I wish I’d known about it sooner, as it could have saved me HOURS of piddling around: ColorBlender.com If you have ever struggled to decide what colors go together when designing anything for print or the Web (or decorating your office, for that matter), this tool…
Nancy Schwartz at Getting Attention has posted this week’s Carnival of Nonprofit Consultants, which includes several great suggestions for nonprofit marketing priorities for 2008. If you are still debating your plans for the new year, you’ll find inspiration here. Next week, the Carnival travels to Spare Change with social marketing guru Nedra Weinreich.
Before you launch all of your spectacular new initiatives for 2008, please, please, please all nonprofit marketing professionals, make sure that the organizations you are involved with as staff, volunteers, and board members have taken care of these three items. I admit, they are personal pet peeves, but they are all very basic marketing elements…
