Nancy Schwartz has posted this week’s edition of the Carnival of Nonprofit Consultants on how you can more fully involve your base of supporters in your organization. She’s highlighted several great examples of how nonprofits are doing just that through a variety of means, including several creative campaigns that you should consider borrowing and remaking…
I need your help deciding the topics for this summer’s weekly webinar series at Nonprofit Marketing Guide.com. Please take this 3-minute survey where you’ll quickly rank your interest in several topics on a scale of 1-5. I guarantee that the top five topics will be on the webinar schedule this summer. Here are the top…
You’ve decided that the benefits of emailing your newsletter to your supporters outweigh the costs and you are ready to make the transition from print to email. Here are seven tips to help you do it right. 1. Don’t try the short-cuts. Sending a PDF of your print newsletter out as an attachment to an…
Sam Davidson is hosting this week’s Carnival of Nonprofit Consultants with a green theme for St. Patrick’s Day. You’ll find posts on how nonprofits can save both kinds of green: money and the environment. Next week the Carnival heads over to Getting Attention with Nancy Schwartz.
If you were starting from scratch, how would you spend an annual budget of just $1,000 to market your nonprofit online? Let’s say you have a computer with the basic Microsoft Office package and you have a high-speed Internet connection. But that’s it. Here’s how I would spend the money. Let me know how you…
. . . if they don’t see themselves in them. I just read this interesting article by Tom Neveril called “Consumers Ignore Ads that Don’t Tell Their Stories” in Advertising Age. The first part of the article talks about some market research for a new beverage targeted at surfers and then analyzes what happened with…
Rob Blizard A good friend of mine, Rob Blizard, has written an interesting article (pdf) for the Planned Giving Today newsletter on the effectiveness of online tactics like web pages and email in marketing planned giving to nonprofit donors. If you aren’t hip to the development lingo, planned giving refers to gifts often associated with…
“Do we really have to include the letter from the executive director/CEO/president in our newsletter?” “Do we really have to include an executive message in our annual report?” Nonprofit staff ask me these questions with the same look on their faces that a child has when she asks, “Do I really have to eat this…
The Carnival of Nonprofit Consultants for this week is now up at Solidariti. You’ll find some great posts on marketing, technology, fundraising, and more. Priscilla says she received more great entries than she could include (we keep the Carnival to seven posts to increase the likelihood that you’ll have time to read them all). Thanks…
I recently asked this question in a different way on the Nonprofit section of LinkedIn Answers. The sum advice from all the responses was this: Keep it short. Focus on accomplishments. Thank your supporters. My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8…
As you know, I’m hosting a webinar this week with search engine optimization (SEO) expert David Westbrook. It’s going to be full of great tips on how to do your keyword research and search engine optimization, which is really essential if you expect your website to produce new supporters. David will speak in plain English,…
Please take this 3-minute survey to determine which webinars should be offered in Nonprofit Marketing Guide’s weekly webinar series this summer. Take the Survey Now I promise, it’s painless. Simply run through the list of webinar titles and rank them on a scale of 1-5. Everyone who completes the survey and leaves their contact information…
