I am the founder and CEO of Nonprofit Marketing Guide.

Social Networking: Where You Can Find Me Online

I finally got my social networking act together and invite you to follow, connect with, and be-friend me online. You’ll find links to my profiles on Twitter, LinkedIn and Facebook in my blog sidebar and here in this post. Twitter lets you keep up with what I’m doing throughout the day. If you aren’t familiar…

Two Great Nonprofit Marketing Lessons on NBC Nightly News

Most nights I watch the NBC Nightly News and last night I saw two stories with interesting nonprofit marketing angles. They provide two great examples of how to create story hooks that are so enticing that the media simply can’t pass them up. Lesson #1: If your point isn’t quite compelling enough, it’s OK to…

The Art of Chunking: An Online Writing Essential

When people read on paper, they usually start at the beginning and work their way through in a linear fashion from page one to page two to page three, etc. When people read on the Web, however, they start where Google sent them, and that could be anywhere on your website. Once they get there,…

What Nonprofits Can Learn from Corporate Storytelling Books

I’ve been reading several books on storytelling, most of which were written for a corporate audience, in search of great advice and tips for nonprofits. I’ll share some of the best stuff during this Wednesday’s webinar, “What Should We Write About? Storytelling Ideas for Nonprofits,” and in future posts here. But for now, here is…

Hearts (Not Heads) and Identity Motivate Voters — and Donors

I read an interesting political article in Newsweek yesterday called “When It’s Head versus Heart, the Heart Wins” that has tons of parallels for nonprofit marketing. All of the campaign gurus agree — people are drawn to candidates who “assuage fear, inspire hope, instill pride or bring some other emotional dividend.” It’s more important what…

This Week’s Carnival on Professional Development

The Carnival of Nonprofit Consultants is up this week at Bamboo Project. Michele’s theme was personal and professional development, so you’ll find some great posts on how to get more done without driving yourself crazy. Next week the Carnival swings on over to Spare Change where Nedra prefers posts related to nonprofits and marketing (social…

Use PowerPoint Much? Some Tips from Two Must-Read Books

I’ve been using PowerPoint for years to teach workshops and while I usually get great reviews from participants, I’ve always felt like something wasn’t quite right about the way I used the slides. When I decided to launch the weekly webinar series on nonprofit marketing this year, I knew I’d be using PowerPoint much more…

How to Get Reporters Interested in You: Cut the Bull

Claire Meyerhoff Last month, Claire Meyerhoff called to interview me about nonprofit storytelling for some articles she is working on, and we ended up having an hour-and-a-half chat about how hard it is for so many nonprofits to get press coverage, even though they have such great stories to tell. We shared all kinds of…