I am the founder and CEO of Nonprofit Marketing Guide.

Webinar: Dos and Don’ts of Writing for the Web and E-Newsletters

Do you know the important differences between how people read on paper and how they read on a computer screen? Do you understand how those differences drastically change the way you should write for your website visitors and email newsletter readers? If you aren’t sure, I’ll show you how to go from confused to confident…

Very Cool Tool: Color Blender Finds Matching Color Palette

I just learned about this very cool site and I wish I’d known about it sooner, as it could have saved me HOURS of piddling around: ColorBlender.com If you have ever struggled to decide what colors go together when designing anything for print or the Web (or decorating your office, for that matter), this tool…

Nonprofit Marketing To-Dos for 2008 @ Carnival

Nancy Schwartz at Getting Attention has posted this week’s Carnival of Nonprofit Consultants, which includes several great suggestions for nonprofit marketing priorities for 2008. If you are still debating your plans for the new year, you’ll find inspiration here. Next week, the Carnival travels to Spare Change with social marketing guru Nedra Weinreich.

Don’t Pass Go Until Three Marketing Tasks Are Complete

Before you launch all of your spectacular new initiatives for 2008, please, please, please all nonprofit marketing professionals, make sure that the organizations you are involved with as staff, volunteers, and board members have taken care of these three items. I admit, they are personal pet peeves, but they are all very basic marketing elements…

Nonprofit Annual Reports Webinar Ready to Download

If you missed my free webinar today on “Getting Ready to Write Your 2007 Annual Report,” you can now view the 37-minute recording online at no charge. Here is the registration page. It covers what information you need to be gathering now, what decisions you should make before the end of your fiscal year, and…

Social Networking for Nonprofits @ the Carnival

This week’s Carnival of Nonprofit Consultants is up at Giving in a Digital World. Bryan has compiled a great set of posts on how nonprofits can use Facebook, MySpace, OpenSocial, and other social networking tools. Check it out now. On December 3, the Carnival returns stateside to Getting Attention with Nancy Schwartz. Here’s Nancy’s question…

Mixed Links: Good Stuff for Nonprofit Communicators November 21, 2007

If you find a little time over the holiday weekend to catch up on your blog reading, start here: Still mulling over your year-end appeal? FrogLoop’s got a procrastinator’s guide to year-end fundraising. Here are some great tips on giving presentations from Chris Brogan that go well beyond the usual advice you already know. (Tipped…

Forget MySpace and Facebook and Try Sites for Boomers?

If the boomers have all the money and time for nonprofits, it seems like getting on social networking sites like TeeBeeDee, Multiply, and Eons would be a much better investment of time for nonprofits seeking new donors through social networks than creating MySpace and Facebook pages. This New York Times article describes several recent rounds…

Nonprofit Carnival of T-Day Treats

Michelle Murrain at Zen and the Art of Nonprofit Technology has posted the Carnival of Nonprofit Consultants, featuring some Thanksgiving-week treats. You’ll find posts on sustaining online communities, using Facebook, social marketing principles and much more. Next week, the Carnival skips over the pond to London, where a new host, Bryan Miller of Giving in…

Anatomy of a Direct Mail Makeover: Lessons from Cal

This is the fifth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | Part 4 This week I have chronicled the story of how Cal’s fundraisers took a new approach to turning alumni into…

Anatomy of a Direct Mail Makeover: Connect with Donors

This is the fourth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | This is Part 4 | Part 5 The direct mail makeover by Cal fundraisers highlights the cultural contributions of alumni and…