I am the founder and CEO of Nonprofit Marketing Guide.

Can You Be Mainstream and Edgy at the Same Time?

I really enjoyed Marc Sirkin’s recent post on the differences between “radical attention hogs” and “platform players,” which he presents as a take of the difference between causes and organizations. He argues that as a nonprofit becomes more established, it will naturally lose its edge. I agree that this path is true for most organizations,…

How Nonprofits Can Use Video – This Week’s Carnival

Nancy Schwartz at Getting Attention has posted another stellar edition of the Carnival of Nonprofit Consultants, this time on how nonprofits can use online video to strengthen their marketing impact. It’s loaded with great examples, how-tos, and pitfalls — a must-read for anyone considering how to use video to promote a nonprofit cause. Next week…

Annual Report Show-Down: Who Is More Convincing?

As I was looking over annual reports from environmental groups this week, I noticed that both Environmental Defense (ED) and the Natural Resources Defense Council (NRDC) claimed that they were largely responsible for getting California’s law on global warming passed. Now, I really have no idea who did what or how much, and I am…

10 Ways to Use Storytelling in Your Nonprofit

Storytelling is all the rage in the marketing world these days, because it works. Examples are everywhere in commercial advertising. Samuel Adams commercials feature real employees and customers talking about beer. Those Geico commercials (not the ones with the gecko or the cavemen) feature customers and celebrities telling real stories. The UPS ad executive at…

A Great Learning Tool: All Those Free Trials

Michele Martin at the Bamboo Project asked about our favorite learning resources and what gets us excited about learning new things. I get tons of great information from reading other people’s blogs, but I saw that Rosetta Thurman wrote a great post about that already, so I’ll go with another favorite learning tool of mine:…

My Favorite Tool for Online Photo Galleries

I’ve played around with lots of different photo galleries, both free and for a fee, for both clients and for my personal blog, where I keep my far-flung family happy with lots of kid photos. I’ve decided that I like Shozam the best (formerly Web Gallery Wizard) and here’s why. It gives me complete control…

New E-Book on Writing Annual Reports – Save $5

I’ve just released my new e-book, “How to Write a Nonprofit Annual Report” and am offering you, my blog readers, a $5 off coupon, if you download the e-book by August 31, 2007. Here is the coupon code you’ll need: 329855 The e-book is compilation of practically everything I have written to date on nonprofit…