This is the fifth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | Part 4 This week I have chronicled the story of how Cal’s fundraisers took a new approach to turning alumni into…
This is the fourth in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | Part 3 | This is Part 4 | Part 5 The direct mail makeover by Cal fundraisers highlights the cultural contributions of alumni and…
This is the third in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | Part 2 | This is Part 3 | Part 4 | Part 5 The creative team has gone back to the drawing board. Gone are the cookie…
I’m hosting another free webinar: Getting Ready to Write Your 2007 Annual Report. As the end of 2007 draws near, nonprofits need to begin thinking about their annual reports for the year. — What information do you need to compile? — What decisions should you be making right now? — What can you put off…
This is the second in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal). Read Part 1 | This is Part 2 | Part 3 | Part 4 | Part 5 The fundraisers at Cal have decided to break away from their standard business letter…
For this week’s Carnival of Nonprofit Consultants, let’s take a look at several nonprofit makeovers. You might just discover a few big or little changes you could make on your own to increase your nonprofit’s effectiveness. Jono Smith at Katya’s Nonprofit Marketing Blog shows a before-and-after of the Network for Good home page — Can…
This is the first in a five-post series on a direct mail make-over currently being tested by the University of California at Berkeley (Cal), my alma mater. Read Part 2 | Part 3 | Part 4 | Part 5 The fundraisers at Cal had a problem: they needed to raise more money from alumni to…
This week’s Carnival of Nonprofit Consultants focuses on how to reach younger generations. What do people in their teens and twenties care about? What makes them want to get involved with you? If you are curious about the answers, check out this week’s edition of the Carnival. Get Your Blog Post Highlighted Next Week Next…
I hate to do this, but I’m postponing the webinar scheduled for this Friday on how to write for the web and email. I’ve got a terrible chest cold and if I talk for more than five minutes at a time, my voice cracks like a 13-year-old boy’s and then disappears into a barely audible…
Jeff Brooks at Donor Power Blog has posted this week’s Carnival of Nonprofit Consultants with a “scary” theme in honor of Halloween. Find out what scares some of the top bloggers on nonprofit issues. I missed the carnival deadline, but posted my own scary story this morning. Next week, the Carnival visits a new host,…
When I was a young federal employee back in the early 90’s, I was all about the process of preparation and planning. Now that I’ve been self-employed for going on a decade, I lean more toward the “just do it” camp. By necessity, lots of nonprofit communicators are there too, because they don’t have the…
Katya Andresen spoke at the NC Center for Nonprofits conference today, which I was completely thrilled about for two reasons: (1) because it was a sure bet that she’d have great tips I could pass on to you, and (2) because it meant that I got to have coffee with one of my blogging buddies…
