I am the founder and CEO of Nonprofit Marketing Guide.

Getting the Jargon Out of Your Nonprofit Marketing

As I copyedit text supplied by my nonprofit clients, I am constantly removing jargon. While phrases like “capacity building” and “fostering innovation” may mean something to your foundation funders, these terms usually have no meaning to the people you are serving with the grant the foundation gave you. Never cut and paste your grant application…

Nonprofit Leadership @ This Week’s Carnival

Hello Carnival Goers – This week’s Carnival of Nonprofit Consultants — a weekly roundup of the best of the nonprofit blogosphere — is up this week at Perspectives from the Pipeline and the theme is Nonprofit Leadership. Our host Rosetta Thurman has highlighted posts that emphasize simple gestures, taking the reins, transitioning into a new…

At the Carnival: Top-Five Lists for Nonprofits

Katya at Nonprofit Marketing Blog is this week’s host for the Carnival of Nonprofit Consultants and it’s a bevy of fun and insight in the form of lots of top-five lists. Katya has categorized them for us in “Marketing Wisdom,” “Fundraising Inspiration,” and “Other Top Fives.” You’ll also see just how people met Katya’s “bikini,…

Five Questions about Print Newsletters

Last week I taught my “Strategies for Successful Nonprofit Newsletters” workshop through Duke University’s certificate program in nonprofit management. The workshop focuses mostly on print newsletters, and here are the top five questions that participants said they wanted answered during the course. You get my bottom-line, three-second answers here. Follow the links to www.nonprofitmarketingguide.com for…

Seeking Great NGO-BIZ Environmental Partnerships

In addition to helping nonprofits with their print and online communications, I also do some freelance writing on the side and am now contributing to GreenBiz.com. I wrote this week’s feature article, “Corporate Giants Find Success in Unexpected Partnerships” about Dell’s environmental partnerships with Goodwill and the National Cristina Foundation and Abitibi-Consolidated’s partnerships with thousands…

Nonprofit Carnival is Up at Aspiration

Heather Carpenter has posted this week’s Carnival of Nonprofit Consultants at her Aspiration blog. This week’s topics include open source software, website mistakes, authenticity, coaching, fundraising proposal failures, and more. Heather is going back to school, so she’ll now be blogging in a new location. The Carnival heads next to Katya’s Nonprofit Marketing Blog and…

How to Be Authentic @ This Week’s Carnival

Sea Change Strategies brings us a round-up of articles on being authentic in your nonprofit communications and marketing as the host of this week’s Carnival of Nonprofit Consultants. You’ll find some good examples of what’s considered authentic, what’s not, and how to get better at it in your own work. Thanks to first-time host Mark…

Getting Comfortable with Spin

Much of the battle in helping nonprofits communicate more effectively is in convincing them to put a different spin on what they are currently saying in person, in print, and online. When talking to donors, that spin might be changing the language from the first person (“We, the nonprofit”) to the second person (“You, our…

Carnival Looks at Nonprofit Partnerships

This week’s Carnival of Nonprofit Consultants looks at nonprofit partnerships. You’ll find some interesting case studies compiled by Leila Johnson at Data-Scribe, this week’s host. Next week the Carnival travels back to Solidariti in Australia. Want to know more about the Carnival, such as how to submit your own posts for consideration? Get the details…