I am the founder and CEO of Nonprofit Marketing Guide.

How to Be Authentic @ This Week’s Carnival

Sea Change Strategies brings us a round-up of articles on being authentic in your nonprofit communications and marketing as the host of this week’s Carnival of Nonprofit Consultants. You’ll find some good examples of what’s considered authentic, what’s not, and how to get better at it in your own work. Thanks to first-time host Mark…

Getting Comfortable with Spin

Much of the battle in helping nonprofits communicate more effectively is in convincing them to put a different spin on what they are currently saying in person, in print, and online. When talking to donors, that spin might be changing the language from the first person (“We, the nonprofit”) to the second person (“You, our…

Carnival Looks at Nonprofit Partnerships

This week’s Carnival of Nonprofit Consultants looks at nonprofit partnerships. You’ll find some interesting case studies compiled by Leila Johnson at Data-Scribe, this week’s host. Next week the Carnival travels back to Solidariti in Australia. Want to know more about the Carnival, such as how to submit your own posts for consideration? Get the details…

Carnival of Nonprofit Consultants #47

Michele Martin at the Bamboo Project has posted this week’s Carnival of Nonprofit Consultants. You’ll find tips on using contests to create loyalty, entering the American Express Members Project, using online tools with your board, getting out of your outreach rut, working with offending donors, UNICEF’s celebrity marketing campaign, managing compensation in your nonprofit and…

AmEx Members Project – Tips for Doing It Right

If you watch any late night TV, you’ve probably seen the American Express commercials with Sheryl Crow, Ellen DeGeneres and others promoting the new Members Project. For every card member who registers at MembersProject.com, American Express will donate $1 toward a $5 million grant to a single project, selected in part by member voting. How…

Where to Find Good, Cheap Photos for Your Publications

I’m always harping on clients to add photographs to their publications and I always hear, “But we don’t have any good photos!” So buy them online! You can get high-quality, royalty-free stock photography for a few dollars per image (less if you want only web resolution). Lots of images available online were shot with advertising…

Big Nonprofit Communications Tip: Have an Opinion

I have long advocated that one way to make your newsletter and other nonprofit marketing materials more interesting is to share your opinions, not just objective reporting on your work and your issues. Jeff at Donor Power Blog says this is a good idea in fundraising too. Why? Because opinions tend to be more entertaining,…