I am the founder and CEO of Nonprofit Marketing Guide.

Crying in Your Car After Work? You Have Two Options

Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. I’ll share her name and story soon, but one experience she mentioned can’t wait, because I know someone reading this blog needs to hear this message today. If you are crying in your car at…

6 Tips for Improving Your Email Sender Reputation and Open Rates

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates.  I shared six tips, and several links. I’ll be sharing more on email newsletters in particular during next week’s two-part webinar series, Creating Awesome Nonprofit Email Newsletters. Don’t…

How to Get Award-Winning Email Engagement as a Nonprofit

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the group. I was…

Your Questions about Building a Culture That Supports Communications?

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work.  I’d love to hear what questions or challenges you are facing in the comments. Or you can email me directly.  I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and…

3 Big Trends That Should Change the Way You Work Online

Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play. Let’s take a quick look at three really big trends that will affect everything you do online, including fundraising.  Think about all the pieces in the…

12 Marketing Blogs Nonprofit Communicators Should Read

It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. It’s also a curse — too many to follow gets overwhelming fast! To help combat the overwhelm while still actively encouraging you to keep reading, Kristina curates content for you in our Friday Mixed Links…

5 Considerations for Your #NPCOMM Professional Development Plan

  Earlier today on Facebook Live (watch the recording now), I shared five considerations for creating a professional development plan in the nonprofit communications and marketing field. #1: Live Your Life in Draft. This doesn’t mean that everything stays hidden in draft and never published. In fact, it’s the opposite: freely publish and edit again…