Storytelling is all the rage in the marketing world these days, because it works. Examples are everywhere in commercial advertising. Samuel Adams commercials feature real employees and customers talking about beer. Those Geico commercials (not the ones with the gecko or the cavemen) feature customers and celebrities telling real stories. The UPS ad executive at…
This week’s Carnival of Nonprofit Consultants is now up at the Bamboo Project. Michele has a keen eye for truly helpful and insightful posts, so you’ll want to grab your favorite cool drink and spend some time clicking through the Carnival. Next week, the Carnival moves to a new host, Harold Jarche’s Blog. See you…
Michele Martin at the Bamboo Project asked about our favorite learning resources and what gets us excited about learning new things. I get tons of great information from reading other people’s blogs, but I saw that Rosetta Thurman wrote a great post about that already, so I’ll go with another favorite learning tool of mine:…
I’ve played around with lots of different photo galleries, both free and for a fee, for both clients and for my personal blog, where I keep my far-flung family happy with lots of kid photos. I’ve decided that I like Shozam the best (formerly Web Gallery Wizard) and here’s why. It gives me complete control…
I’ve just released my new e-book, “How to Write a Nonprofit Annual Report” and am offering you, my blog readers, a $5 off coupon, if you download the e-book by August 31, 2007. Here is the coupon code you’ll need: 329855 The e-book is compilation of practically everything I have written to date on nonprofit…
This week’s Carnival of Nonprofit Consultants is now up for your reading pleasure at Nonprofit Leadership 601. You’ll find some great posts on nonprofit marketing and leadership. Next week, the Carnival moves to The Bamboo Project.
When does a nonprofit need a model release? This is a frequent question from nonprofit communicators. Before I answer, let me share this true story (I swear, it really is true). A nonprofit hosts a fundraiser that includes a dance band. The newsletter editor wants to include a photo of the band in the newsletter.…
Jeff at Donor Power Blog asks, “Just how useless is publicity?” Pretty darn useless for direct fundraising, says Jeff. This is a good example of how your nonprofit marketing strategy needs to match tactics like publicity with your goals and audiences. Getting favorable press coverage will not cause someone to pull out the credit card.…
As I copyedit text supplied by my nonprofit clients, I am constantly removing jargon. While phrases like “capacity building” and “fostering innovation” may mean something to your foundation funders, these terms usually have no meaning to the people you are serving with the grant the foundation gave you. Never cut and paste your grant application…
Hello Carnival Goers – This week’s Carnival of Nonprofit Consultants — a weekly roundup of the best of the nonprofit blogosphere — is up this week at Perspectives from the Pipeline and the theme is Nonprofit Leadership. Our host Rosetta Thurman has highlighted posts that emphasize simple gestures, taking the reins, transitioning into a new…
Katya at Nonprofit Marketing Blog is this week’s host for the Carnival of Nonprofit Consultants and it’s a bevy of fun and insight in the form of lots of top-five lists. Katya has categorized them for us in “Marketing Wisdom,” “Fundraising Inspiration,” and “Other Top Fives.” You’ll also see just how people met Katya’s “bikini,…
Last week I taught my “Strategies for Successful Nonprofit Newsletters” workshop through Duke University’s certificate program in nonprofit management. The workshop focuses mostly on print newsletters, and here are the top five questions that participants said they wanted answered during the course. You get my bottom-line, three-second answers here. Follow the links to www.nonprofitmarketingguide.com for…
