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Including Fundraising Event Info in Nonprofit Annual Reports

This question came in last week to AskKivi.com: “Should we include articles and photos of our fundraising events over the last year in our annual report? Based on your “Seven Easy Steps to Writing a Great Annual Report“, I would say no since it is an activity, not an accomplishment. What do you say?” —…

Carnival #41: What You’ll Find in a Barnyard

This week’s host of the Carnival of Nonprofit Consultants, Jeff Brooks at Donor Power Blog, issued a challenge to our contributors: Use the word “barnyard” in a post of interest to nonprofits. You’ll find insightful commentary and advice on nonprofit marketing, fundraising and management — all with barnyard references! Here’s the Carnival link. Want to…

Don’t Overlook Easy Ways to Track Your Online Marketing

Only 37% of nonprofits are tracking the effectiveness of their marketing campaigns, according to a new survey by Nancy Schwartz at Getting Attention. This is, of course, a real shame, because tracking is what helps you figure out what’s working, what’s not, and how you can be more effective over time. The great news is…

Branding Is for Cattle – A Lesson for Nonprofits

I have to admit, I am thoroughly sick of all the nonprofit branding talk, so when I saw “Branding Is for Cattle: What Really Matters to CEOs” in the MarketingProfs e-newsletter, I clicked on it immediately. The point of the article is that marketers who get all wound up in branding often forget why they…