I am the founder and CEO of Nonprofit Marketing Guide.

Writing Great ALT Tags for Your E-Newsletters

ALT tags are the bits of text that you can attach to images on webpages and in email messages and e-newsletters. As I explained yesterday, using the ALT tag is essential when including images in email campaigns and e-newsletters, because if the people reading your email have image blocking turned on, they won’t see the…

Images in Email and E-Newsletters: Dos and Don’ts

I always advise nonprofits to include photos in their print newsletters. But what about images in e-newsletters? The answer is not as clear-cut and here’s why: a large portion of your online readers probably won’t see the images automatically. Worse yet, if you don’t watch your design carefully, these readers may see only a big…

Blogtipping in the Nonprofit Sector – March 2007

I’ve decided to start blogtipping as a way to help build and support the nonprofit blogging community, along with managing the Carnival of Nonprofit Consultants. If you are also blogtipping in the nonprofit sector, please tag your posts npblogtipping (thanks to Michele for making the call on that one). I didn’t know about these three…

Carnival of Np Consultants #31: Nonprofit Excellence

Matthew Monberg at Beyond Giving has posted this week’s edition of the Carnival of Nonprofit Consultants, with Nonprofit Excellence as the theme. The posts highlight several nonprofits that our bloggers think are doing a particularly excellent job, as well as ways to work toward excellence in your nonprofit communications. Do stop by Matthew’s blog to…

What Goes into Excellent Nonprofit Writing?

I recently read an interview with Jack Hart, the managing editor of The Oregonian and author of “A Writer’s Coach: An Editor’s Guide to Words that Work.” He talked primarily about the writing process, but he also mentioned several qualities of good writing: -It’s tight, with clean syntax. -It’s forceful. -It’s colorful, with lively verbs…