I am the founder and CEO of Nonprofit Marketing Guide.

Executive Directors: What Your Staff Want to Tell You

Earlier this week I taught “Strategies for Successful Nonprofit Newsletters” for the Duke University Certificate Program in Nonprofit Management. During the course, several students expressed their frustrations about working with their executive directors on various newsletter issues. Here are three questions they asked and how I answered. Q: We always have to print the “letter…

Carnival of Nonprofit Consultants, #2

Welcome to this week’s edition of the Carnival of Nonprofit Consultants. Remember to visit the Carnival home page to subscribe to the feed so you’ll know when each edition is published or to join the contributors’ mailing list for reminders about deadlines, themes, etc. I also offer an especially warm welcome to four new contributors…

New Discussion List for Nonprofit Writers and Editors

If you are interested in networking online with other nonprofit writers and editors, check out the new Writers and Editors Affinity Group at N-TEN. It’s essentially an email discussion list, but affinity groups can also produce blogs and wikis. As of today, there are 39 N-TEN Affinity Groups, so you might find others that interest…

The General Public? Write for the People Who Matter

In every workshop I teach on nonprofit communications, I always include an exercise on defining your audience, and that exercise always starts with this statement: In nonprofit communications, there is no such thing as the general public! The “general public” includes everyone from my three-year-old daughter to my eighty-year-old grandma. It includes Wall Street brokers,…

Newsletter and Press Release Ideas for Summer

If you are looking for some fresh ideas for newsletter articles or press releases, consider these five summer-inspired themes. 1) Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your newsletter readers or to the public about anything related to summer heat? Humane societies can offer tips…

Annual Report & Business Writing E-Courses Starting

I’ve got three online courses beginning Monday, June 5. Since each week’s materials take one-two hours to complete, you can safely enroll anytime next week and not get behind. All of the courses are four weeks long. How to Write a Nonprofit Annual Report — This course teaches participants the basic steps for creating an…