I’ve been traveling and speaking this week at both BloomCon and the Peer to Peer Professional Forum Conference, so no Facebook Live show. But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. That’s a frequent refrain from…
In a field that is constantly changing and evolving, like nonprofit communications and marketing, it can be hard to create a professional development plan. Sure, there are bedrock concepts and skills that don’t change much, like the importance of target audiences and clear calls to action and evergreen skills like good copywriting and storytelling. …
Through our All-Access Pass training program and our Communications Director Mentoring Program, I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. We also work with communications directors who are working toward VP or C-Suite (“Chief of”) jobs. While…
On today’s #NPCOMM Chat Live, Antionette Kerr and I talked about creating a Judgement-Free Zone or Circle of Trust around cultural competency for nonprofit communications directors, or as we are calling it Inclusive Conversations. First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro…
My new book is finally out and moving up the charts . . . Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. A big thank you to everyone who purchased it right away — you’ve made it the #1 / #2 Hot…
Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come…
Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end. But the middle wasn’t so bad, so I edited out most of the annoying stuff, leaving 15 minutes of solid commentary on Why nonprofits need…
Here’s another little sneak peek at the data we’ll share in the full 2018 Nonprofit Communications Trends Report next week. We asked you what you wanted to do MORE of in 2018 . . . The big theme here is getting more organized and strategic, with planning and analytics. Video and storytelling are the two…
Leadership and productivity guy Michael Hyatt talks about planning your ideal week so that you can schedule your actual work weeks in a way that hopefully approximates what you want your life to look like. I’ve used daily themes — where you group similar work on a particular day — for a few years. But I’ve…
We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective We asked you rate how effective your work is on a dozen different communications goals. The top three goals with the highest effectiveness…
Year-end is always a good time for me to think through and either confirm or change the way we do business here at Nonprofit Marketing Guide. This year, I’ve been reflecting on our Why (a la Simon Sinek). I’m still working on it, but right now I’d describe my personal why for the work we do…
In the 2018 Nonprofit Communications Trends Report, we asked participants to rate their effectiveness on several common nonprofit communications goals. We’ll reveal all the details in the full report in January 2018 (reserve your copy here), but I wanted to share a preview with you now, as you plan for 2018. Of the 12 most…
