I am the founder and CEO of Nonprofit Marketing Guide.

Seeking Examples of Nonprofits Collaboratively Marketing Programs and Services

  I am working on a new keynote presentation that I’ll be giving in late June on how nonprofits can collaborate on marketing communications. I would love to feature your organization in my presentation if you’ve been involved in anything like . . . Developing a new brand to represent products/services from multiple nonprofits Jointly…

Decisions, Decisions, Decisions. How Do You Make #NPCOMM Decisions at Your Nonprofit?

  Nonprofit communications directors have LOTS of decisions to make. Some are small, like word choice in a tweet, and some are big and complicated, like prioritizing communications strategies to best support the growth of your nonprofit. And, of course, there’s a lot in between. In my new book, CALM not BUSY (Amazon), I included several…

4 Ways Executive Directors Need to Help Communications Staff

On today’s Facebook Live show, I talked about the four responsibilities that executive directors and other nonprofit leaders have if they want their communications staff to be successful. I call them the “4 Ds” of Effectively Managing Communications Teams: Dedicate yourself and real resources to communications. Define the work. Delegate the work, including decisions. Discuss…

Crying in Your Car After Work? You Have Two Options

Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. I’ll share her name and story soon, but one experience she mentioned can’t wait, because I know someone reading this blog needs to hear this message today. If you are crying in your car at…

6 Tips for Improving Your Email Sender Reputation and Open Rates

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates.  I shared six tips, and several links. I’ll be sharing more on email newsletters in particular during next week’s two-part webinar series, Creating Awesome Nonprofit Email Newsletters. Don’t…

How to Get Award-Winning Email Engagement as a Nonprofit

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the group. I was…

Your Questions about Building a Culture That Supports Communications?

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work.  I’d love to hear what questions or challenges you are facing in the comments. Or you can email me directly.  I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and…