I am the founder and CEO of Nonprofit Marketing Guide.

What Will You Do Less of in 2018?

We’re asking that question in the 2018 Nonprofit Communications Trends Survey. So far, here’s the word cloud of answers from nearly 300 communications pros. See the trend? “Reactive communications instead of proactive” “Random social media posts” “Busy work and meetings” “Fewer events” What about you? Get your experiences included in the report by taking the…

5 Strategies to Guard Your To-Do List from What Doesn’t Belong

Today I presented the first in a two-part webinar series on streamlining your communications workflow. We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would…

Take the 2018 Nonprofit Communications Trends Survey Now

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector. Our ability to produce this report is entirely dependent on your participation in the annual survey, which is now online. Please take the…

3 Things You Probably Didn’t Know about Communications Measurement

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting . . . 1. There’s a whole association dedicated to communications measurement. AMEC is the International Association for Measurement and Evaluation of Communication. They have…

How Nonprofit Communicators Can Measure Awareness

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Why? Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. Nevertheless, raising brand awareness is a top goal for many nonprofit communications departments, according to our research.  The argument for the goal goes like this:…

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on…