I am the founder and CEO of Nonprofit Marketing Guide.

How to Define Roles on Communications Projects

Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated. You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. One popular model is…

Waiting for Consensus and Certainty Will Kill Your #NPCOMM Plan

Patrick Lencioni wisely points out in The Five Dysfunctions of a Team: A Leadership Fable (Amazon) that two of the greatest causes for lack of commitment to a project are the desire for consensus and the need for certainty.  We often see these two factors hurting the chances for successful collaborations in nonprofit communications. Think about…

What to Do with All Those Good Ideas

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members,…

Communications Team Models: What’s Best for Your Nonprofit?

  In brand-new research for the 2017 edition of the Nonprofit Communications Trends Report, we discovered that four types of communications teams are most prevalent in our sector. While those teams are equally distributed, that’s really where the similarities end. Only two of the team models — Integrated and Centralized — performed well on the…

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

  Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Today, let’s look at three more, this time related…

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

  In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” They help us simplify complex systems and decisions so that we can move more quickly…