I am the founder and CEO of Nonprofit Marketing Guide.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on…

Want Staff Help with Communications? Start with Photography

Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text. With the proliferation of smartphones with good cameras, it’s easier than ever for everyone on staff, regardless of writing talents…

7 Signs Your Communications Strategy Isn’t Strategic

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that…

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships…

Comms Department Like a Drive-Thru Window or Reservations Required?

As I shared earlier in the year, we did some research on nonprofit communications teams structures as part of our annual Trends Report. I’m also looking at how comms teams are treated within the different organizational cultures of nonprofits. I’ve found a restaurant analogy to be helpful when talking about the some of the key…

Communications Directors, Step Up and Lead

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back.  Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed. But limiting beliefs are just that: beliefs. They are not indisputable facts, and they are…