I am the founder and CEO of Nonprofit Marketing Guide.

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi…

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the…

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

You have too much content to create, too many communications channels to manage and too little time for any of it, right? The urgent overtakes the important. Priorities get lost in the chaos. You can’t get everyone on the same page. You are not alone. In fact, this is very common in nonprofits. So what are you going to do…

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Over the seven years that we’ve done the Nonprofit Communications Trends Report, we’ve seen few significant differences between nonprofits with different missions. For example, in this year’s report across the 10 mission categories, there are no significant differences…

Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017

The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics. Here’s the first on team staffing, budgets, and salaries. We’ll share another next week. Thanks so much to everyone who participated in the survey and special thanks to those of you who submitted photos.…

Nonprofit Communicators, It’s Time to Level Up!

I recently contributed an article to the Communications Network’s biannual journal, Change Agent, called It’s Time to Level Up! In the article, I challenged foundations and other funders to skip the one-off communications projects and invest in building the expertise of nonprofit communications directors. That’s how we’ll level up the marketing maturity of the sector,…

Communications Staff Confidence is Up, But Satisfaction is Down

We’ll release the 2017 Nonprofit Communications Trends Report on Tuesday, January 17 and I’m so excited to share it! We’ve uncovered some really interesting trends that I think will go a long way in continuing to build the effectiveness of communications teams. But for today, here’s a little data niblet to hold you over until…

Submit Your Photos for the 2017 Trends Report

We are busy working on the 2017 Nonprofit Communications Trends Report, but we need your help with photos. In previous years, we’ve used illustrations of people in the report and infographics. This year, we want to use photography of real nonprofit communications professionals. Yes, we need YOU to be a Trends Report Model! It’s super…

Nonprofit Communicators, You Can Speak with Authority in 2017

“More confidence in my ideas and recommendations.” One of the biggest outcomes of our six-month Mentoring Program for Communications Directors is confidence. That’s a word we hear all the time from people as they finish the program — and over 100 communications directors have so far. The Mentoring Program gives participants a strong foundation on…

Nonprofit Communications Budgets: How Big Should Yours Be?

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how…

Are You Getting Paid the National Average?

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. The salary question is part of the 2017 Nonprofit Communications Trends Report Survey, which closes on Friday, December 2. …