I am the founder and CEO of Nonprofit Marketing Guide.

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships…

Comms Department Like a Drive-Thru Window or Reservations Required?

As I shared earlier in the year, we did some research on nonprofit communications teams structures as part of our annual Trends Report. I’m also looking at how comms teams are treated within the different organizational cultures of nonprofits. I’ve found a restaurant analogy to be helpful when talking about the some of the key…

Communications Directors, Step Up and Lead

Just about every week, I talk to nonprofit communications directors who have “limiting beliefs” that are holding them back.  Limiting beliefs are ideas or assumptions that you have about yourself, your situation, or others that limit your ability to succeed. But limiting beliefs are just that: beliefs. They are not indisputable facts, and they are…

5 Ways to Make Progress Daily and Keep Your #NPCOMM Work on Track

Making a little progress every day is really important to staying motivated and happy in your work. But when you feel like you are getting pulled in a hundred different directions, as many nonprofit communicators are, that can be tough. Experts recommend that you develop “progress rituals.” Here are 5 I like. Let us know…

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

On more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision. I make what feels like a million decisions in managing work and family, and it’s exhausting. This respite from my “decision fatigue” is…