I am the founder and CEO of Nonprofit Marketing Guide.

A Basic Nonprofit Marketing Strategy, Outlined

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals, 12 marketing strategies, 12 marketing objectives, and scores of tactics, including both types of content and the channels through which you’ll distribute…

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team…

3 Ideas for Engagement Campaigns That Are Truly Strategic

Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Consider trying one of these approaches. Improve Conversion on Your Highest…

How Do You Define Community Engagement?

It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean? Googling will produce many definitions that speak to large organizations like government agencies collaborating in various ways with other organizations within their communities. That’s not exactly what we…

When You Can’t Get Info Out of Coworkers

Let’s look at another common collaboration problem for communications staff: You can’t get the information you need from the right people to do your job well. We’ll tackle this situation using our Four Steps to Work Through Collaboration Problems. Name the Problem Naming the problem helps you depersonalize it. If people are missing meetings with you,…