On Wednesday, March 18, the nonprofit fundraising and marketing community will be celebrating the release of John Haydon’s final book, Donor CARE: How to Keep Donors Coming Back after the First Gift. Yes, it’s on Amazon now, BUT WAIT! We want you to buy it on WEDNESDAY, MARCH 18 to help make it a bestseller…
Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple…
I’ve been working from home for over 20 years now, and I could never go back to an office environment. It’s likely that many of you will be expected to work from home in the coming weeks, maybe months, in response to the coronavirus and that it will be a new experience for you. You’ll…
In my faith tradition, we usually talk about Lent as making space for something that brings us closer to God, rather than just outright giving something up. We are encouraged to look for the things that are getting in the way. I like this approach, and I also like the timing of Lent. I admit…
Nonprofit event planners are used to working through last-minute snafus like freak weather events and catering failures, but an epidemic on its way to pandemic status? That’s likely a new one for you. I’m participating in two upcoming conferences this spring that are doing a good job of informing attendees about their plans. Bravo to…
Multi-part “Day in the life” Instagram Stories (with at least five photos or videos included) are a great way to take people behind the scenes and to authentically show your supporters what your work is all about. Just today, I came across three Stories that did exactly that. Maybe one of these will inspire you…
If you are new to Nonprofit Marketing Guide, you might not realize that I’ve written three books on nonprofit communications, marketing, and fundraising. Which one is right for you? Here’s what I suggest. The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause is my first book and it’s a great…
We are used to hearing from people who hate doing their nonprofit’s annual report. But in the 2020 Nonprofit Communications Trends Report survey, we heard from many people who loved doing their annual report because they were given permission to do creative short reports. Amanda is one of those people (and a graduate of our…
It’s Valentine’s Day! Whether you are celebrating with someone special or not, here are some links we think you’ll love! Julia Campbell tells you what you need to know about Facebook Changes in 2020. And SproutSocial talks about How the Twitter Algorithm Works in 2020. Network for Good shares the Top 14 Reasons Why People…
Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…
Are nonprofits using these most engaging social media tactics consistently? The answer, according to our research, is “Not really.” We know from previous Nonprofit Communications Trends Reports that social media is the communications channel where nonprofits spend the most time but have the least confidence in the value of that time spent. Nonprofits fully understand…
Here at Nonprofit Marketing Guide, we’ve been experimenting with how we send our Wednesday email newsletter. We wanted to see what would happen if we sent the newsletter in segments, based on current engagement. Last fall, our newsletter open rate was averaging 18-20%. That’s not horrible, but I wanted to understand what was really going…
