Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? When creating your nonprofit marketing strategy, we recommend that you choose from these 12 marketing goals, 12 marketing strategies, 12 marketing objectives, and scores of tactics, including both types of content and the channels through which you’ll distribute…
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team…
Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great! But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Consider trying one of these approaches. Improve Conversion on Your Highest…
It’s the number one goal for nonprofit communications professionals: Community Engagement. Our Nonprofit Communications Trends Reports show that year after year. But what does Community Engagement mean? Googling will produce many definitions that speak to large organizations like government agencies collaborating in various ways with other organizations within their communities. That’s not exactly what we…
Let’s look at another common collaboration problem for communications staff: You can’t get the information you need from the right people to do your job well. We’ll tackle this situation using our Four Steps to Work Through Collaboration Problems. Name the Problem Naming the problem helps you depersonalize it. If people are missing meetings with you,…
With more nonprofit professionals working from home during the pandemic, some of you are experiencing a new problem: coworkers and bosses who suddenly want to be in constant communication with you. Of course, we communicators desperately need our coworkers to talk to us in order for us to do our jobs well, but not ALL…
Here’s a great question that came in this week . . . “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. Do you have any recommendations for email strategy to get people to share…
Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea. The right metaphor can be extraordinarily helpful in communicating a message. We…
Back in February, I told you how we had started to segment our email list according to engagement levels, and how we had been sending our weekly e-newsletter in four batches: Hot (5 flames in our lead scoring tool within our CRM), Warm (3-4 flames) Lukewarm (1-2 flames) Cool (0 flames — even though they score zero, they are…
Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job. But we also have another “100 days” that is very timely right now .…
I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! It’s 11 years old and definitely ready for a refresh! I would love to include as many of our nonprofit friends as possible in the new book. This is the one that’s…
Many times, nonprofit communications staff complain that they aren’t included in conversations early enough or often enough. But sometimes you find yourself in the opposite position: You get pulled into other people’s work, making it near impossible for you to spend time on your own big projects. Let’s tackle this situation using our Four Steps…
