I am the founder and CEO of Nonprofit Marketing Guide.

The Key Ingredient to Your #NpComm Success

What’s the real difference between nonprofits with great communications successes and those who can’t get past the ho-hum, just-OK results? Nonprofit Marketing Guide and Big Duck are working together to find out! Might it be . . . Experimenting often and learning from failures? Expertise of individual staff members? Delegation of responsibilities from leadership? Or…

Talking Nonprofit Communications and Marketing Online? Let’s Use #NPCOMM

Wouldn’t you like to more easily find content related to the work of nonprofit communications professionals on Twitter, Instagram, and other hashtag-friendly places? Let’s make it so! Please start using the hashtag #npcomm when you are talking about your work in a professional capacity and want other nonprofit communications pros to see it.  Have a…

Marketing Lessons Revealed by Following 22 Nonprofits

In mid-March, I started following 22 national nonprofits online with a fresh new email address and social media accounts. I selected them in pairs — two working on hunger, two international child sponsorship groups, two presidential foundations, etc. (Find the full list here.) It’s no surprise that advocacy organizations like the Humane Society and NARAL…