I am the founder and CEO of Nonprofit Marketing Guide.

What a Development AND Communications Director Really Does

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group.   Here’s the original question: I’m seeing so many job ads lately for communications AND development managers/directors. I thought orgs were finally wising up and realizing that they’re generally not…

Editorial Planning When Everything Is Up in the Air

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular…

Unhappy at Your Communications Job? Slip This to Your ED

Last week, the Chronicle of Philanthropy published an op-ed I wrote called Why Your Communications Directors is Unhappy and What to Do About It  (Subscription required, unfortunately.)  In the piece, I talk about the frustrations communications directors share with us every day via our training and mentoring programs, as well as data from the 2016 Nonprofit…

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites,…

Where I’ll Be at #16NTC – and How to Get Presentations from Home

Hello from the clear skies 30,000 feet somewhere above Mississippi! I’m on my way to San Jose, CA today for the Nonprofit Technology Conference.  It’s my favorite national conference for nonprofit communicators. Even if you can’t attend in person, you can still gain a ton from this conference. Each session includes “collaborative notes” which are Google…

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from.  Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter…

Wisdom for Executive Directors Managing Communications Teams

After working closely with more than 100 nonprofit communications directors over the years, I’ve seen just how important a strong working relationship between the executive director and the communications director is.  Data in our most recent trends report confirms how essential these partnerships are too. I provided some advice to executive directors on improving their…