I am the founder and CEO of Nonprofit Marketing Guide.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. For example, you might categorize someone improperly, and more likely as…

Make a Plan to Become a Thought Leader and Media Darling

Are thought leadership and media relations on your to-do list? Then you need a plan to make it happen! I invite you to join us for our next Accelerator Course on Becoming a Thought Leader and Media Darling. During the six-week program, you and your team will develop a Thought Leadership Communications Plan. With my coaching, help from…