I am the founder and CEO of Nonprofit Marketing Guide.

Fundraising and Marketing Teams: Integrated or Separate But Equal?

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should…

What’s Your Personal Productivity Style? [FREE WEBINAR]

One of my favorite books from last year? Work Simply: Embracing the Power of Your Personal Productivity Style by Carson Tate. I am so excited about this book because it makes so much sense. Whether or not any particular productivity tip will work for you or not depends on your personal productivity style. If you’ve been frustrated…

How Often Should We Email, Mail, Post . . .

We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion? Here are the most popular…

2016 Portrait of a Nonprofit Communications Director [Infographic]

Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report.  (Here’s the first one, on communications channels, frequency and teams.) See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two…

Official Christmas Cookie of 2015: Cinnamon Almond Crunch Cookies

I am usually a dutiful recipe follower, but I’m finally competent enough at baking cookies that I have been freestyling on some recipes lately, including this new one I created this year. It’s a mashup of sorts, inspired by this recipe for Disney’s Cinnamon  Glazed Almonds and this recipe for Toffee Almond Sandies. Enjoy! Cinnamon…