I am the founder and CEO of Nonprofit Marketing Guide.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from.  Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter…

Wisdom for Executive Directors Managing Communications Teams

After working closely with more than 100 nonprofit communications directors over the years, I’ve seen just how important a strong working relationship between the executive director and the communications director is.  Data in our most recent trends report confirms how essential these partnerships are too. I provided some advice to executive directors on improving their…

How to Use Trello for Your Editorial Calendar [Video]

Here’s our third video in this week’s series on editorial calendars for nonprofits. See the earlier videos on using Excel and Google Calendars for editorial calendars and using Asana. If you prefer a project management tool that’s more visually oriented, you may like Trello. Let’s take a look at some ways you could use Trello for an…

How to Use Asana for Your Editorial Calendar [Video]

Here’s our second video in this week’s series on editorial calendars for nonprofits. Check out yesterday’s video on using Excel and Google Calendars for editorial calendars. When simple spreadsheets and calendars aren’t enough, it’s time to upgrade to a project management tool. Let’s take a look at using Asana for an editorial calendar.   (Here’s…

Fundraising and Marketing Teams: Integrated or Separate But Equal?

We need to break down the barriers preventing fundraising and marketing staff from cooperating in order to get the best results. The advice to get rid of “silos” is nothing new. But we have some new data in the 2016 Nonprofit Communications Trends Report that adds a few more good reasons why your nonprofit should…