Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way…
Welcome to our new free video series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) In this first video, we look at the three pillars that all nonprofit marketing work should tie back to — and how the overwhelming majority of conversations I have with executive directors…
When I talk to people about marketing for thought leadership, whether a nonprofit communications director trying to promote her boss as a thought leader or a consultant trying to promote herself that way, I often hear this question: Do you have to write AND speak to be a successful thought leader? I think the answer…
Here’s a challenge that several nonprofit communicators have asked me about recently: How do I raise the national visibility of my boss on our issues? This is something we’ll cover in our new webinar on May 20, Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise. But let’s work on it here too.…
I coached Cassia Burke’s organization Children of the Nations a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest…
We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time. You Pick: Fundraising Emphasis or Community Engagement Emphasis? Over the past…
If you are a nonprofit communicator, odds are you are fighting the Curse of Knowledge in your organization in some way, most likely because your program experts and long-time staff have it. How Knowledge Can Be a Curse The “Curse of Knowledge” is when you know so much about a topic that you lose the…
Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters, or estimates of how much money you could be raising online? One of those sources is the M+R Benchmarks Study, and the new edition is now available. Here are a few highlights: Online revenue is up! Online revenue increased by…
“Going viral” isn’t really something you can predict. In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. ~Kivi Guest Post by Peter Panepento of Panepento Strategies “Why can’t we go…
A lot of people ask us whether Facebook advertising is a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on…
I recently contributed to the 10-Minute Board Exercises Series by the Center for Nonprofit Stewardship. These exercises and worksheets are meant to be incorporated into your board meetings to get board members talking about important issues. My worksheet, Becoming Your Donor’s Favorite Cause, is about helping your board brainstorm ways to solidify your relationships with…
Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content. For something so important and time-consuming, you want to make sure it’s right. Unfortunately, a lot of nonprofit e-newsletters are…
