I am the founder and CEO of Nonprofit Marketing Guide.

Getting Our Big Picture Organized for 2016

Kristina and I spent most of Saturday working on our Big Picture Communications Timeline for 2016. This is the exercise that I highly recommend you do BEFORE you attempt work on an editorial calendar. And if you are an office supply nerd, like we are, it’s a great excuse to go shopping! So many beautiful…

Community Nonprofits, Communicate Like the Experts You Are!

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” While national groups may have…

The Editorial Calendar Decision Chart

On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar.  The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice.  The schedule will help you figure out…

Three Drivers for Nonprofit Editorial Calendars

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications.  If it helps, you can think of these concepts as cartoon…

What Question Would You Ask 2,000 Nonprofit Communications Directors?

  Every year in January, we release the Nonprofit Communications Trends Report. But, naturally, there are quite a few steps that come before that, including developing the list of questions, which we are starting on now. Some questions are perennial, like: Which communications channels are most important? How often will you communicate via print and…

Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

“Sharing Your Progress” season is coming up fast.  That’s when you talk about the highlights and victories of your year, and thank donors for helping you make it happen. We usually see these communications start in mid-November, peaking around Thanksgiving, and then leading into year-end appeals. Regardless of the format that your communications take, you’ll…

The Accelerator: Do What Normally Takes 3 Months in Just 6 Weeks

    I hear comments like these all the time — and these are real comments from our recent survey . . . I spend too much time doing things that aren’t important and don’t have time left for what really matters. My “do this eventually” list is growing and out of control. I am…