I am the founder and CEO of Nonprofit Marketing Guide.

When You Have a Little Extra Left in the Marketing Budget

Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend. That’s the situation Kathy Powell is in. She’s the communications director at Temple…

Communications Mentoring Program – Fundraisers Welcome!

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. For the first time, we are offering two tracks, one with a “Fundraising Emphasis” and the other with a “Community Engagement” Emphasis, with a cap of 10 people per track. The Fundraising Emphasis track will be customized to…

Editorial Calendar Basics [New Video]

Today I’m sharing the third video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) An editorial calendar is a great tool, but don’t over-complicate it! In this video, we cover the basics with grid and calendar formats.   (Can’t see the video player?…

How to Solve Any Nonprofit Marketing Problem [New Video]

Today I’m sharing the second video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) I hear LOTS of nonprofit marketing problems each year, and sometimes there’s a quick solution. But many times, they require more thought. So I’m sharing my no-fail, sure-fire way…

Three Pillars of Nonprofit Marketing Management [CoCoa Club Video #1]

Welcome to our new free video series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) In this first video, we look at the three pillars that all nonprofit marketing work should tie back to — and how the overwhelming majority of conversations I have with executive directors…

Closing the Loop with Your Donors When You’re Not Sure What Information You’ll Get

I coached Cassia Burke’s organization Children of the Nations  a couple of years ago and I continue to be impressed with the way they have embraced near constant reporting and thanking of donors in creative ways. I’ve encouraged you to borrow borrow their ideas before and think you’ll like these ideas for keeping your donors informed as well. ~Kivi Guest…

Changes to Our Communications Director Mentoring Program

We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time.   You Pick:  Fundraising Emphasis or Community Engagement Emphasis? Over the past…