I am the founder and CEO of Nonprofit Marketing Guide.

Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky A unique value proposition (UVP) is an underutilized and really effective tool. But…

Most Comms Directors Feel Valued and Respected. If You Don’t, Get Out.

I spend a decent amount of time online where nonprofit communications staff congregate, including several Facebook Groups. Naturally, people who need help or find themselves in challenging positions post a lot more often about their situations than those who work in well-resourced, inclusive, and respectful environments. You could leave those groups assuming that it’s pretty…

Your Favorite and Least Favorite Projects This Year [Word Clouds]

We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.) We’ll analyze this more in the coming weeks, but here’s what the word…

3 Email List Building Pop-Ups for Your Website

During Tuesday’s webinar, we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list. We’ll share some used to generate donations on the webinar and on the blog…