I am the founder and CEO of Nonprofit Marketing Guide.

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year. In both years, we asked the same poll questions about what participants would take…

New to This Work or Just Flat-Out Overwhelmed? Ground Yourself in These Nonprofit Comms Basics

Some of you are being asked to do communications work for the first time. Others have been at it a while but feel like you’re drowning in requests and details. No matter what you are working on, there are a few really simple elements to this nonprofit communications work that you can always use to…

Communicating about Coronavirus and Your Events, Part 2

Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple…