I am the founder and CEO of Nonprofit Marketing Guide.

Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

4 Steps to Work Through Collaboration Problems

Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. While solving communications collaboration problems can feel impossible sometimes, if you depersonalize and get strategic in your…