We love showcasing what I like to call “New and Improved” annual reports from our readers. I think the time of the 40+ page annual report is over and we should focus on our donors and what they actually want. Bonus: That’s also a lot easier for you to produce! Our recent submission is from…
Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization…
When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind…
Not getting buy-in for ideas you know can work from your higher ups is a major frustration among nonprofit marketers and fundraisers alike. How can you convince them to say “yes” to your new plans? Tom Ahern was gracious enough to let us reprint this article that originally appeared in his January newsletter. ~Kivi Guest…
Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? I know how it is. My reading pile is sky high too. Here are three surprises in this year’s report. Donor Retention is Finally a Priority For the first time in five years, donor retention has jumped ahead of donor acquisition as a…
I am very excited to welcome Peter Panepento to our distinguished list of regular guest bloggers. Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. ~Kivi Guest Post by Peter Panepento of Panepento Strategies I came across an old group photo the…
Today Somya Qureshi is back with another guest post (read her past posts here), this time on easy ways to organize your fundraising work in a more strategic way. ~Kivi Guest Post by Somya Qureshi, CEO of Nonprofit Ninja The more conversations I have with fundraisers, the more I realize how important it is to think strategically…
I’ll admit it. More often than not, I have conversations with communications directors who are struggling with their bosses for one reason or another. But, every now and then, someone will say, “I love my boss” or “I have the best boss” and I’ll be momentarily startled, just because it doesn’t happen that often. So,…
We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. That’s why we are excited to bring on a few new guest bloggers — including Sean Horrigan. Let us know what PR and media relations questions…
In the survey for the 2015 Nonprofit Communications Trends Report, we asked you to identify what was extremely challenging about your job, and what wasn’t challenging at all. What’s Most Challenging . . . Time and money are always at the top of these lists in the nonprofit world, and it’s no different here. Those…
I love working for nonprofit clients. It’s the sweet life. And I want other consultants and freelancers to be able to make it work as a career choice too, because I believe nonprofits are better served by people who are fully dedicated to the sector’s success. So, one of my side projects from Nonprofit Marketing…
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say! “Marketing…
