I am the founder and CEO of Nonprofit Marketing Guide.

A Great Nonprofit Annual Report in a Fabulous Infographic

We love showcasing what I like to call “New and Improved” annual reports from our readers. I think the time of the 40+ page annual report is over and we should focus on our donors and what they actually want. Bonus: That’s also a lot easier for you to produce! Our recent submission is from…

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization…

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind…

Three Surprises in the 2015 Nonprofit Communications Trends Report

Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? I know how it is. My reading pile is sky high too. Here are three surprises in this year’s report. Donor Retention is Finally a Priority For the first time in five years, donor retention has jumped ahead of donor acquisition as a…

Marketing is Killing Fundraising. Seriously???

  Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say! “Marketing…