I am the founder and CEO of Nonprofit Marketing Guide.

Week of Freebies! E-Book: 25 Metaphors Nonprofits Can Use To Get Their Messages Across

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE.  Our free e-book 25 Metaphors Nonprofits Can Use To Get Their Messages Across will help you make complicated or foreign messages feel simple and familiar to your supporters…

Week of Freebies! Dos and Don’ts for Nonprofit Thank You Letters

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE.  With year-end giving in full swing, make sure you are thanking your donors in a way that will keep them giving for years to come. Our free download,…

Our Top Ten Blog Posts of 2014

Here are the top ten blog posts we published so far this year, according to unique page views in Google Analytics. Spoiler Alert: You love “how we did it” guest posts from other nonprofit communicators, especially when they are talking about their annual reports, and Kerri’s social media tips.  We’re so glad you agree with…

Agendas for Weekly, Monthly and Quarterly Editorial Meetings

In working with several clients over the last few years, I’ve started to see a pattern develop about what should be covered in nonprofit editorial meetings, and who should be in what meeting. Of course, every organization puts their own personal spin on it, and exactly who is in what meeting varies based on the size…

Learn the Job, Love the Job: It’s Why We’re Here

  Every company should be able to quickly explain why it exists.  For us at Nonprofit Marketing Guide, we’ve often talked about things like “helping nonprofits do smart and savvy marketing and fundraising” and “providing training and resources to nonprofit communications pros.” This year, I realized that our business and philosophy have grown beyond that:…

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether…

Dashboards to Share Progress: Examples and Tips

You can measure lots and lots of marketing and fundraising numbers. But measuring without adding meaning isn’t very helpful to you, your supporters, or your board. I recommend that you develop some kind of dashboard, ideally a one-pager in something easy like Excel, Word, or Powerpoint, that updates people on your most important metrics, and…