I am the founder and CEO of Nonprofit Marketing Guide.

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness, which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge In addition to raising a mind-boggling amount…

How to Ask Your Current Donors for Bequests – Tactfully!

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos…

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t…

No Hard Choices = No Strategy and No Leadership

Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. After several  months of work, the strategy was delivered to staff to implement. But the document I saw contained very little leadership…

Nonprofit Email Newsletter Design from Walden School [Before and After]

Sarah Lougheed-Gill is the director of admissions & communications at Walden School, a progressive independent school for grades pre-kindergarten – sixth in Pasadena, California. Sarah recently went through our communications director mentoring program and shared the changes her school made to their email newsletter as well as the feedback she got from the parents at her school. We thought it…

Year-End Fundraising Decisions to Make Now

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…

New Site for Freelancers and Consultants: GetNonprofitClients.com

Freelancers and consultants who specialize in serving nonprofit clients are a small part of our Nonprofit Marketing Guide community, but one that I enjoy working with. I get lots of calls and emails from writers, designers, and consultants who want to learn how they can make their businesses work serving the nonprofit sector. (I also…

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of…

Return to Spray and Pray?

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people.  Nonprofits can’t afford to be that wasteful of their time and money.…