I am the founder and CEO of Nonprofit Marketing Guide.

The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the…

Great Advice on Storytelling for Nonprofits

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” The columns are packed with advice as well as lots of great examples, written in response to specific questions. It’s worth curling up with these links…

Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been…

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling…

Nonprofit Communicators Photo-A-Day Challenge! #NPCommPix

If you spend much time at all on Instagram, you’ve seen those Photo-A-Day challenges. I thought it would be fun to create one especially for our community, so I teamed up with Dawn Crawford from BC/DC Ideas, a friend, Instagram junkie, and fellow geek and transplant to North Carolina, to create the Nonprofit Communicators Photo-A-Day Challenge, or…

Book Yourself an #NpCommFreeDay or Two

I like this time of year. The air is cooling, and the kids are back in school. It just feels more calm. But before long, the holidays and year-end fundraising season will be upon us. That’s why it’s important to look at your calendar now, before the chaos, and block out some Nonprofit Communicator Free…

No Going Back for This Nonprofit After Switching to a Digital Annual Report

Sick of me telling you to get rid of your long printed annual reports? Well, I’ll stop when you stop 😉 Here’s what Rod Ruff, Program and Engagement Manager of Alberta Ecotrust Foundation, told us about switching from a print annual report to an online version: For the first few months of this year I…

Raising Awareness for Your Cause – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, a roundup of great blog posts on a topic of interest to the nonprofit community. Our topic is raising awareness, which was great timing with the Ice Bucket Challenge phenomena, so let’s start there. The Ice Bucket Challenge In addition to raising a mind-boggling amount…

How to Ask Your Current Donors for Bequests – Tactfully!

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…