If you could tell consultants, freelance writers, graphic designers, and other people your nonprofits hires Just One Thing about working for nonprofit clients, what would it be? What do they not understand about nonprofits? What would make your working relationship soooo much better? Please share your advice in the comments. Lots of consultants read this…
We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page. Like the other advice…
Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine. Too often, when I coach communications directors through their daily challenges, I find that their jobs are being made…
Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards . . . Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District, shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social…
Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing…
Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…
I have been preaching alternative annual report formats for quite a while now, but I know a lot of you are still either too nervous to make a change or can’t get approval from above. If you are in that situation, you should try a 4-page annual report first before moving to infographics, postcards or…
I get into strategic planning and productivity mode twice a year: once in December/January and again in June/July. That means I’m reading and thinking a ton about what we do at Nonprofit Marketing Guide and about my own personal productivity. One of the books I’m working my way through is How to be a Productivity…
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…
What’s a reasonable workload for a nonprofit communications director? To answer that question, we really need to know how long the primary parts of the job take. So let’s talk about that! I’ve created a quick survey asking you to give a ballpark estimate on how long it takes you to do certain things. I…
Last week we announced that we were rolling out a new way to organize the tips and advice we give you on our website. While we have organized advice by topic (under the “What are you working on?” section of the homepage), we will now further break down that advice based on experience level, making it easier…
Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. In case you are brand new to social media, hashtags are words or phrases with the hash symbol (#) in front of them. The…
