I am the founder and CEO of Nonprofit Marketing Guide.

Communicating about the Coronavirus and Your Upcoming Events

Nonprofit event planners are used to working through last-minute snafus like freak weather events and catering failures, but an epidemic on its way to pandemic status? That’s likely a new one for you. I’m participating in two upcoming conferences this spring that are doing a good job of informing attendees about their plans. Bravo to…

Which of My Three Books is Right for You?

If you are new to Nonprofit Marketing Guide, you might not realize that I’ve written three books on nonprofit communications, marketing, and fundraising. Which one is right for you? Here’s what I suggest. The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause is my first book and it’s a great…

How I Came to Love My Nonprofit’s Annual Report – and How You Can Love Yours Too!

We are used to hearing from people who hate doing their nonprofit’s annual report. But in the 2020 Nonprofit Communications Trends Report survey, we heard from many people who loved doing their annual report because they were given permission to do creative short reports. Amanda is one of those people (and a graduate of our…

Make Your Comms More Meaningful with a Growth Funnel

Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…

Are Nonprofits Producing the Most Engaging Social Media Content Possible?

Are nonprofits using these most engaging social media tactics consistently?  The answer, according to our research, is “Not really.” We know from previous Nonprofit Communications Trends Reports that social media is the communications channel where nonprofits spend the most time but have the least confidence in the value of that time spent. Nonprofits fully understand…

How We Used Segmenting to Increase an Email Newsletter Open Rate to 64%

Here at Nonprofit Marketing Guide, we’ve been experimenting with how we send our Wednesday email newsletter. We wanted to see what would happen if we sent the newsletter in segments, based on current engagement. Last fall, our newsletter open rate was averaging 18-20%. That’s not horrible, but I wanted to understand what was really going…

2020 Professional Development Goals for Nonprofit Communications Staff

For the 2020 Nonprofit Communications Trends Report, we asked nonprofit communicators to list three professional skills they would like to develop in the next year. Social media management topped the list. Nonprofit communicators often feel like they are not getting the results they hope for given the amount of time they spend on social media.…

The Difference Between Content Marketing and Permission-Based Marketing

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with…