I am the founder and CEO of Nonprofit Marketing Guide.

Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]

When you write your donor communications, are you speaking to your donor’s inner angel or to their inner bookkeeper? The inner angel is the part of your supporter who decides to give you a donation or to volunteer their time with you because you have touched them in some way, and that angel wants to…

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how…

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of…

Postcard Annual Report – Great Example of How It Can Work

It’s been several years now since I first suggested in my nonprofit annual reports webinars that a postcard was the perfect format for many a nonprofit annual report. I’m so excited to see the idea taking hold, and love hearing stories like this one from today’s guest blogger, Tim Smith, who volunteers his communications and…

Kick-Start Yourself with a Communications Grid

We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of great hybrids in between.  Former Mentoring Program participant Carol Goglia, Director of Marketing and Communications at Communities Foundation of Texas, was kind enough to share her communications grid with us,…

How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post…

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to…

I Don’t Care About Money … And Other Confessions Of A Nonprofit Writer

Laurel Dykema at Mission India has done some great guest posts for us, but this might be my favorite! Share your confessions below! ~Kivi Guest Post by Laurel Dykema of Mission India Hello, my name is Laurel. I’m a nonprofit writer. And these are my confessions: #1: I don’t care about money. Now, don’t get me…

Prospect Research: A Breach of Privacy, or a Best Practice?

Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author, speaker, coach and fundraising consultant, Amy Eisenstein, shows you how to get the info you need without becoming a creeper.  Amy also has a special offer for our readers –…

Take the Nonprofit Marketing Maturity Quiz Online

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an…

Nonprofit Leadership | The Backcountry Guide Way

I used backpacking as the organizing metaphor in my book, Content Marketing for Nonprofits, so when Bo offered to write this post relating nonprofit leaders to backcountry guides, I thought it was perfect fit.  ~Kivi Guest Post by Bo Percival As someone who is passionate about the outdoors, I have long been engaged with backcountry…