I am the founder and CEO of Nonprofit Marketing Guide.

Giving, Impact, and Happiness

Thanksgiving is coming up, which means lots of nonprofit messaging around gratitude. But have you thought about whether your organization has a spirit of gratitude for others? In this guest post, Ross Johnston reflects on the power of sharing both gratitude and impact, and how that can change the results you get in fundraising and…

Branding for Nonprofit Fundraising Events – Part 2: Out of the Box Event Ideas

Yesterday, Julia Reich of Stone Soup Creative gave us tips for organizing a successful, well-branded fundraising event.  Today, Julia shares some more ideas on throwing a unique event that will be sure to sure to make your occasion unforgettable. ~Kivi Guest Post by Julia Reich of Stone Soup Creative Charity supporters flock to witness or participate in fundraising…

Branding for Nonprofit Fundraising Events – Part 1: Party with a Purpose

This post is the first in a 2-part series on branding for nonprofit fundraising events by our favorite graphic designer, Julia Reich. Today, Julia discusses why events are a unique and critical component of a nonprofit’s brand. Part 2, which will be published tomorrow, covers out-of-the-box fundraising event ideas. ~Kivi Guest Post by Julia Reich…

Making Better Nonprofit Marketing Decisions

We cover a lot of topics during our six-month Nonprofit Marketing Guide Mentoring Program: 1. Defining and Understanding Who You Are Communicating With – January 2. Refining Your Messaging and Calls to Action – February 3. Finding the Right Personality for Your Communications – March 4. Mapping Out Your Content Strategy and Calendar – April…

Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily…

Worksheet: How to Explore a Metaphor to Use in Your Messaging

Sometimes the work nonprofits do can feel technical, complicated, wonky or obscure. That makes explaining it to others even harder. Metaphors are a great way to connect difficult concepts to ideas that people already know and understand. That’s why I included a large section on metaphors in my new book, Content Marketing for Nonprofits. (Amazon) For…

The Best Nonprofit Marketing Webinar Topics for 2014?

As part of our planning for 2014, we’ve asked for your advice on what webinar topics you’d like to see on our schedule next year. Please take the survey now, if you haven’t already, and you could win a free All-Access Pass.  In the survey, we listed 14 different webinar titles and asked you to…

Canada vs. America: Generational Giving Habits

Back in August, I mentioned that Blackbaud had released a report on generational giving in the U.S. along with a nifty infographic. This time Blackbaud is looking at Canada and their giving habits by generation. Here are some of the major differences between donors in Canada and the United States: Support for advocacy organizations in the…

What Do You Want to Learn about Email Marketing and Fundraising?

Kristina and I are deep into planning our online training program for 2014, and that includes asking for your input and advice via a quick survey (please take it now, if you haven’t already, and you could get a free All-Access Pass), some focus groups, and some number crunching from this year. The survey includes…

Better Subject Lines and Headlines: Fill in the Blank Worksheet

I get it. Sometimes it’s really, really hard to come up with an attention-grabbing email subject line or headline. That’s why we came up with a list of 50 fill-in-the-blanks to get you started, most of which are inspired by sensational headlines on consumer magazines. You can make that selling power work for your cause…