I am the founder and CEO of Nonprofit Marketing Guide.

How Often Should Nonprofits Send Email and Direct Mail?

In this year’s Nonprofit Communications Trends Survey for 2014, we are asking the questions about communications frequency a little differently. We’ve split appeals with a call to action (like “donate now”) from newsletters or other informational communications. We’ve heard from 605 nonprofits so far (our goal is 2,000), and here’s what the preliminary results tell…

6 Tricks to Make Your Content Skimmable

We’ve talked before about how people don’t really read all of your content. Laurel Dykema is back with some tips on how to get your point across even to busy readers. ~Kivi Guest Post by Laurel Dykema of Mission India “AVALANCHE!” Twitter-ers are tweeting. Facebook-ers are posting. Pinterest-ers are pinning. Instagram-ers are picture-taking. More micro content…

Your Top 7 Nonprofit Marketing Training Priorities [Survey Results]

Last month, we asked for your feedback on training topics for our 2014 Webinar Series. Today I’m sharing the top seven most popular webinar topics out of the list of 14 we gave you, in order, along with our plans to meet those needs. Also, congrats to three winners of All-Access Passes through the random…

Early Results: Marketers More Overworked than Fundraisers?

We are asking for your predictions and insights this month for the 2014 Nonprofit Communications Trends Report. Please take the trends survey now. As of right now, 415 nonprofit staff have completed the survey. We are asking a new question this year: Do you feel overworked, underworked, or is your workload about right? The preliminary results…

Want to Write Faster AND More Effectively? [FREE Webinar]

One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Everywhere you look on your to-do list is something new that you need to write – direct mail, emails, newsletters, your website, social media, blog posts, advertising, proposals . . . it…

Mixed Links for Nonprofit Marketers November 1, 2013

Happy Friday! Let’s chase all that Halloween candy with some Mixed Links… A few weeks ago, we shared the giving habits of Canadians versus Americans to shed some light on the differences (and similarities) between the two countries. This new infographic reviews the differences between Canadian and American media consumption habits. The end of the year will…

Giving, Impact, and Happiness

Thanksgiving is coming up, which means lots of nonprofit messaging around gratitude. But have you thought about whether your organization has a spirit of gratitude for others? In this guest post, Ross Johnston reflects on the power of sharing both gratitude and impact, and how that can change the results you get in fundraising and…