To help your nonprofit understand the benefits of having a mobile marketing strategy and how to implement one, we asked the good folks at The mGive Foundation to guest blog for us. Today we start with the basics as Jenifer Snyder explains why you need to be thinking about mobile. ~Kivi Guest Post by Jenifer Snyder, Esq., Executive…
Every Wednesday for the rest of the year (or close), we’ll share another worksheet to help you implement the lessons in my new book, Content Marketing for Nonprofits (Amazon). This week’s free worksheet is really the first step in getting everyone in your organization on the same page, and getting clear yourself about some of the major…
In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…
Time for some Mixed Links – Big Easy style… Kerri Karvetski is looking for smaller nonprofits that tried a new tactic last year (sending more email, using video, doing a home page lightbox, creating a new template, etc.) that was successful. If you raised more money last year doing something new, let Kerri know so…
[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…
I coached the fundraising staff at Children of the Nations for part of 2012 and 2013, and I am so excited about the creative ideas they have had to engage their fans and child sponsors. I asked Cassia Burke of Children of the Nations to share how they came up with a recent campaign that I think you might…
I’ve had a great couple of days in Austin at the Texas Nonprofit Summit, but now I’m at the airport and ready for some Mixed Links . . . Survey results are in for Young, Gifted &…a Charity Trustee? which set out to answer whether young people should be nonprofit board members. Gail Perry shares her Top 10…
Here’s your friendly reminder . . . It’s time to block out some Nonprofit Communicator Free Days (#npcommfreeday) on your calendar between now and the end of the year! These are meeting-free days where you shut the door, don’t answer the phone or email, and stay off social media too. To the outside world, it…
As I mentioned last week, we are creating a new set of worksheets to go with Content Marketing for Nonprofits (Amazon). We’ll share about one worksheet per week, compiling the workbook as we go. To follow up on last week’s worksheet on Your Nonprofit’s Voice, Tone, and Style, today I’m sharing Six Ways to Share More…
With so many nonprofits getting donor thank you letters wrong, writing a great one that focuses on the donor and not your organization is a great marketing and fundraising strategy. All-Access Pass Holder J Merriman of Keep Truckee Meadows Beautiful shares how tweaking their thank you letter got an immediate response. ~ Kivi Guest Post by J…
Happy Friday! Let’s have some Mixed Links… Weigh the pros and cons of different events types with Getting Started With Independent Fundraising Events. Jeff Brooks says you can’t blame the economy for faltering fundraising anymore. And if you have been making excuses for your poor fundraising, Marc Pitman has some ideas on raising money instead of making excuses.…
Now that my new book, Content Marketing for Nonprofits (Amazon), is out, we are creating a workbook to go with it. We’ll share about one worksheet per week, compiling the workbook as we go. This week, we are sharing a worksheet called Your Nonprofit’s Voice, Tone, and Style. It’s a free PDF. This will help…
