A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. ~ Kivi Guest Post by Joe Ventura of Reading Partners Nonprofit marketing, communications, and development…
I can talk all day long about the benefits of and strategy behind content marketing (and some days I do!), but real world examples are also important. Seeing how an organization creates and implements a content marketing strategy can go a long way to helping you understand how content marketing can work for your cause.…
In the last of his three-part series on annual campaigns, Sean King lays out your campaign timeline. Read Part 1 and Part 2. ~Kivi Guest Post by Sean King of YEA! While planning is theory until implemented, the following is a brief week-by-week timeline of activities and accomplishments of how we reached a 64% increase over…
Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your…
It’s that time of year! Sean King from YEA! joins us to talk about to re-energize your yearly fundraising campaigns (which are often at year-end, but can be done at other times of year too) in the first of this three-part series. We are posting excerpts and encourage you to read the full posts on…
Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full…
I’m updating my lists of examples of nonprofit annual report infographics and video annual reports as I prepare to teach a new webinar next week at CharityHowTo: Advanced Annual Reports: Video Annual Reports and Infographics to Share Your Results with Donors. I’ll keep adding to the list as more come out in the next few…
Happy Friday! We spent the last two days here at Nonprofit Marketing Guide planning some wonderful things to share in 2014. It’s fun, but exhausting! So it’s time for some Mixed Links … Getting ready for year-end fundraising? Here’s some help: Lori Halley gives us some Donation Page Do’s and Don’ts Network for Good shares…
The web is a visual space and most people won’t read your whole newsletter, but they will look at the pictures. Jeff Jones has taken his lifelong love of photography and putting it to good work for Community Service Society of New York as the manager of marketing and production. ~Kivi Guest Post by Jeff Jones of Community…
Creating an annual report might be a daunting task, but it is a nonprofit management best practice. Your donors want to know what you have been doing with their money before they will give again. And if you aren’t looking at your annual report as a fundraising tool, then you need to think again. Your…
I received another email from (former coaching client) Children of the Nations yesterday that impressed me so much that I wanted to share it with you. First, let’s look at images off. As you can see, they did a masterful job with the ALT tags — those bits of text that appear when images are…
We’ve heard from nearly 1,900 nonprofits so far via our Nonprofit Communications Trends Survey for 2014 — please add your voice now if you haven’t already! We are closing the survey on Tuesday evening, December 3. If you want to be the first to get the full report when we release it in January, you need…
